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Apple's Aladdin trick

Maggie Shiels | 09:42 UK time, Tuesday, 8 June 2010

Apple tried to put the genie back in the bottle at its sold-out Worldwide Developer Conference, WWDC, when it launched the latest version of its iPhone - the iPhone 4.

Steve JobsThe problem for the company was that the technology blog Gizmodo had stolen a lot of Apple's thunder weeks ago when it released a flurry of photos and videos of a prototype of the phone which was left in a bar.

Even though Steve Jobs acknowledged the event indirectly, he refused to utter Gizmodo's name and tried to imply he wasn't bothered by the whole affair by joking with the audience "Stop me if you've seen this before".

In a bid to raise expectations above those set by the blog, he quipped "Believe me, you ain't seen this."

Alas, for most of us who had read Gizmodo's coverage, it seemed like we had.

Image of slimline iphoneThe event was hyperbole-heavy with Mr Jobs stating that the new slimline iPhone 4 is "the biggest leap we've taken since the original iPhone".

One developer, Alex Sikora of Vokal Interactive, didn't quite see the new version in those terms:

"I am not sure it really is the biggest thing since the (original) iPhone because the iPhone was really big but this is definitely an improvement."

The feature that got everyone talking at the event was FaceTime or video conferencing.

Mr Jobs made a big deal of it by unveiling it as his famous "one more thing" announcement.

He referred to FaceTime as futuristic.

"I grew up with The Jetsons, Star Trek and communicators and dreaming about video calling - and it's real now," Mr Jobs told the 5,000-plus audience.

Image of Johnny Ive talking to Steve Jobs on FaceTimeHe seemed like a kid in a candy shop and took great delight in demonstrating the phone's new feature by video-calling his pal Johnny Ive, Apple's senior vice president of industrial design and the creative power behind everything from the iPhone to the iPad.

Clearly analysts were impressed by FaceTime and, at a backstage hands-on event with the iPhone 4, a number said that they thought it had the potential to change how people communicate.

"It's definitely a leap forward," said Tim Bajarin of Creative Strategies. "When it ships, it will be the best smartphone on the market."

Charles Wolf, an analyst with Needham & Company agreed. "I think video chat (FaceTime) is going to be something that really differentiates the iPhone from other devices."

Others were a bit more circumspect.

"It's disappointing that FaceTime is only on wi-fi," said Van Baker, vice president of research at Gartner. "Still, I have to say it is a very nice implementation, very simple to use. You make a phone call, you push a button that says FaceTime and suddenly it turns into a video call. This is Apple at its finest - taking something that is relatively complex and making it drop-dead simple."

FaceTime will only work on wi-fi and from one iPhone 4 to another iPhone 4.

Developers certainly seemed to give FaceTime the thumbs-up.

"FaceTime is the feature that will really take the iPhone to the next level for me," said Vincent Ganneau of Haploid.

"Everybody has been talking about face to face chatting for a long time," said Sean Vosen of Vokal.

"This changes everything in terms of what we can provide, what people can do, the reach, the speed and who can use these devices. It has blown me away."

Krishna Panicker of Skype was in agreement. "I can see this as being another ground-breaking moment in terms of how users experience communications. I have seen other companies try this and fail. I remember years ago buying a 3 phone and doing video-calling and they just didn't nail the experience. This is taking it to another level," said Mr Panicker.

Apple by numbers

While the iPhone 4 was the big announcement of WWDC, there was plenty of room for updates on other Apple products.

Mr Jobs rolled out a host of statistics to make your head spin.

Screengrab of apps on iPhoneOn the iPad, he reiterated that over two million had been sold since its April launch and that that amounted to one being sold every three seconds.

He also said that in 65 days, users had downloaded over five million books equalling two and a half books per device.

Next up was the App Store with over 225,000 apps.

For months, there has been a certain level of disquiet about Apple's approval process for apps.

Mr Jobs underlined that 95% of all apps are approved within seven days. Every week 15,000 apps are submitted in over 30 languages. The main reasons why some are rejected are three-fold.

1. The app doesn't "function as advertised"
2. The use of private APIs
3. They crash

Mr Jobs then unveiled a number of new apps for the App Store including Netflix, Zynga with Farmville and Activision with Guitar Hero.

Mr Jobs noted that the App Store had just crossed the five billion download mark and that to date the company had paid developers one billion dollars.

The new order

In the latest love-hate relationship with search giant Google which is developing rival products like its Android operating system and Google TV among others, Apple announced Bing as a third way for people to search on the iPhone alongside Google and Yahoo.

Mr Jobs referred to Microsoft, its former enemy as having done a "cool" job with Bing.

"That Bing is now a search option is unbelievable," said analyst Michael Gartenburg of the Altimeter Group. "Microsoft is clearly the new Switzerland and Google is the new enemy."

While chunks of the iPhone release might have sounded like a deja vu, the same could also be said for the unveiling of the new operating system which Mr Jobs personally launched back in April.

The big news there was a name change to iOS4 because it will cover the iPhone, iPod touch and iPad.

The software update will bring multi-tasking to the iPhone, allowing users to run multiple applications and programs simultaneously, and will also let users organise their mass of applications into folders.

Tech fail

In between trying to show off all the latest that the Apple engineers had come up with, the demo demons hit Mr Jobs right slap-bang in the middle of his keynote speech.

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As his efforts to dazzle developers with some of the iPhone features failed, Mr Jobs claimed that the cause was the 500-plus wi-fi-hoggers in the audience.

Actually, he said his tech team detected 570 separate wi-fi base stations. Those included mi-fi cards and Sprint's new EVO 4G phone, which can create shareable wi-fi hotspots based on mobile internet.

Putting a cheery face on things, Mr Jobs went for the democratic approach and left it to the audience to decide if people should power down.

"You know you can help me out here. If you're on wi-fi you might want to get off it," Jobs told the crowd as his demo began to go south.

"I think bloggers have a right to blog, but if you want to see the demos, we're not going to be able to do it," said Mr Jobs.

This was clearly not in the script. And for Mr Jobs who prides himself on his keynote presentations as setting the bar for all other execs taking to the stage, it was also embarrassing.

Elephant in the room

While the Apple fanboys and girls lapped up the event and media and bloggers came from around the world to report on it, there was one notable exception from the "hack" crowd - Gizmodo.

The San Jose Mercury News reported that they were not invited.

"We're banned for life, I think,'' said Brian Lam, editorial director of the gadget blog.

"I got no response at all,'' he said when he e-mailed for press accreditation. "I've worked with these people for seven or eight years, and they never failed to write me back. This tells me they're probably not allowed to talk to me any more. It's not personal. But Steve is very angry at Gizmodo."

Heaven help the poor person then that was responsible for keeping the wi-fi going during his keynote.


  • 1. At 10:36am on 08 Jun 2010, U9746596 wrote:

    I bought a HTC XDA in 2005 that had a button to make a video call, nothing complicated.

    What's so revolutionary?

    Anyway, can't help but feel apple are loosing their cool factor.

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  • 2. At 10:41am on 08 Jun 2010, znz wrote:

    Yeah, like the HTC XDA is taking the world by storm...

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  • 3. At 10:43am on 08 Jun 2010, JN wrote:

    A decent upgrade for those who are coming up to the end of their current contracts (ie 3G owners). The new hi-res screen allegedly has great definition for text (and indeed anything else). Better camera is good (how good is yet to be seen), although sure to get criticism from those who think megapixel count is everything when it comes to taking good photos (it isn't).

    Don't care one bit about video-calling. Would have been nice to see a 64GB version.

    Nothing that will satisfy critics of the current model but then I wouldn't imagine there is anything that would satisfy some as long as it comes with an Apple logo on it :)

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  • 4. At 10:46am on 08 Jun 2010, calmandhope wrote:

    As long as there's little kids who want to look cool apple will have fanboys.

    Its a pity as I've been using Macs for about 10 years or so, and I find it so much easier and more functional than a PC, but if I say I use Macs people assume I'm a fan boy.

    Maggie though it would be nice to get an update on something that wasn't directly related to Apple or Facebook.

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  • 5. At 10:49am on 08 Jun 2010, AA wrote:

    Please, of course the HTC XDA isn't taking the world by storm, it's outdated. The Evo 4g is the newest model and it's selling like mad? Why?
    1 - reasonable price
    2 - not closed down by apple
    3 - better feature set, mobile hotspot anyone?

    That facetime thing? It's quite limited (iphone 4 to iphone 4 within the same network). And the reason video calling never took off is that it isn't that useful a feature. I'm sure the iphone4 will sell like mad, but that's because Apple despite branding itself as the tool of choice for the cool minority, really isn't.

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  • 6. At 10:57am on 08 Jun 2010, Tams wrote:

    @2 Like any computational device has tken the world by storm. -.-

    Anyhow, there isn't really anything new about the iPhone4. The only thing I haven't seen before is an external antenna around the side of the phone.

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  • 7. At 10:59am on 08 Jun 2010, Willow wrote:

    To counter point JN there are some people who will be satisfied with anything as long as it has an Apple logo on it.

    My SE K800i had video calling on it 4 years ago and the other person didn't have to have the same phone so that isn't impressive.

    iPhones are OK hardware with a shiny front end that will please many people especially as long as they are seen as 'cool' but don't be fooled into thinking that many phones out there can't do many of the tasks at least as well and often better than the Apple.

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  • 8. At 11:01am on 08 Jun 2010, Schnof wrote:

    Not a apple fan, but video calling is not a new thing, I've been able to video calls with my Nokia E90 has two cameras for that purpose, and I've now got a Nokia N900 thats able to do the same thing.

    My son recently got an iphone it was ok, but not the stunning phone we are lead to believe, I guess thats what marketing people are for.

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  • 9. At 11:01am on 08 Jun 2010, CityofMoltenLight wrote:

    Looks good, but it sounds like video calling will just sap the battery life even more.

    I won't be swapping out my current iPhone for the new one.

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  • 10. At 11:04am on 08 Jun 2010, Graphis wrote:

    I'll be getting one, because my old phone (not a smartphone) is nearing the end of its usefulness, and I've wanted an iPhone for ages. But I gotta say, in terms of the redesign, I actually thought the old one looked better. Maybe if they drop the price of the old ones now, I'll pick up the 3Gs instead....

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  • 11. At 11:06am on 08 Jun 2010, Jordan D wrote:

    No updates to the iPod? What a shame ...

    And their behaviour to Gizmodo is abhorrent. If their designers lose things in bars, it's fair game. Just ask the UK Government & their data losses!

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  • 12. At 11:07am on 08 Jun 2010, jdi wrote:

    The fact there appears to be a 'Message from the top' to freeze all contact with Gizmodo / Gawker Media just seems petty, but I think gives a good measure of the man.

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  • 13. At 11:08am on 08 Jun 2010, Coup Attempt wrote:

    Foxconn's announcement of a wage increase suddenly makes sense. What is it they say about timing?

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  • 14. At 11:10am on 08 Jun 2010, Bristolboy wrote:

    Just to echo what everyone else has said - video calling is available over a large number of phones and not just over wi-fi (the Evo in America allows video calling over 4G!). What's more these allow video calling from one phone to another - Apple are obviously hoping that they get a big enough chunk of the video calling market that their own system becomes teh default but if it doesn't they could be in trouble.

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  • 15. At 11:15am on 08 Jun 2010, Mark wrote:

    Video calls. Nice. Not new, but if they can make it work then it's definitely nice. That's something which has the capacity to genuinely revolutionise mobile communications. Imagine being able to pick up the phone and call anyone in the world and see them as I speak to them.

    Oh, but it only works between two iPhone 4s. Scrap that then. Not nice, just a gimmick. The whole pint of a phone is that it communicates with every other phone, irrespective of network or manufacturer.

    If video calls are going to take off, they need to use a universal platform which works on any phone that has the capacity - just like voice, SMS or email. The iPhone 4 doesn't offer that. Worse, it doesn't even offer the potential for that. Imagine a world in which any video phone can communicate with any other video phone - except an iPhone. That seems to be Apple's vision for the future.

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  • 16. At 11:15am on 08 Jun 2010, TimmyNorfolk wrote:

    I would have to agree that video calling is hardly new. And im pretty sure my calculator can multi-task, let alone my smart-phone.
    Oh and i can go on whatever search engine i want.
    I do like the iPhone. i think it looks good and does what it says on the tin without crashing or stupid mistakes (unlike Symbian on my X6) but its not revolutionary. They take others ideas and make them pretty

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  • 17. At 11:16am on 08 Jun 2010, Mark_MWFC wrote:

    I think the new iPhone is Apple's best one yet. I'm not so bothered about the depth - once you get it below 14 or 15mm it's pretty irrelevant - but the reduction in width is most welcome. Also it looks stunning, especially the screen.

    I don't get what all the hype about Face Time though as it semms to be a watered down (i.e. limited to one model of one phone and WiFi only) version of the video chat that's been on most European and Asian smartphones for five years or so. As for complexity... well on my Nokia it's Call -> Options -> Video Call so pretty straightforward.

    The thing that killed video messaging here was the exorbitant rates the carriers charged. If Apple can influence them then great but the fact remains this isn't a new thing or a particularly innovative means of doing it.

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  • 18. At 11:18am on 08 Jun 2010, f1maverick wrote:

    I wish appple would just release a top of the range model.
    Its a shame people are being conned into buying "the best iphone" when apple can easily double, triple etc the memory and improve the camera massivly.
    Some people say, "megapixels dont matter." they do on the iphone. its not rocket science.
    I personally own a 3gs and i am very happy with it.
    No flash on the camera is stupid and because the low megapixels is makes things worse.
    Personaly i belive video calling is a thing of the past. many many phones have this feature and probable perform it better than the iphone. maybe this will boost the popularity of video calls and bring it back but its a shame again that apple, after 5 odd years of this technology running just release it and its the next big thing.

    Oh....and no flash on internet browsing is a major downer. i want to stream video from sites other than youtube. there is no freedom.

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  • 19. At 11:19am on 08 Jun 2010, Mark_MWFC wrote:

    Oh yeah.. question about the WiFi problem. I know there were about 500+ people using WiFi in the hall but did any of them experience problems?

    Because none of the live blogs seem to have so not sure about the excuse beign used by Apple here.

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  • 20. At 11:21am on 08 Jun 2010, oxchris wrote:

    Nobody makes video calls though! I can't believe the analysts are so excited. Have I gone back in time?

    Why would I want to hold a phone 2 feet away from me, shout into a speeaker and see a close up of somebody's chin!? I'm glad it's WiFi only as it should stop the idiots on the trains being more annoying than they already are with their phones!

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  • 21. At 11:22am on 08 Jun 2010, Graphis wrote:


    I don't think there's any need to read too much into Jobs' personality from the fact that Gizmodo weren't invited: after all, what Gizmodo did was, if not actually illegal, damned close to it, and certainly very unsporting. They obviously weren't going to be invited, even if only on the grounds that they've already had a closer look at the gadget than anyone else there did: indeed, there would be little point in them going! It's more of a mild rebuke: personally, if someone had spoiled my big surprise announcement by prematurely gleefully revealing it, I wouldn't invite them either.

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  • 22. At 11:23am on 08 Jun 2010, Fwd079 wrote:

    "Heaven help the poor person then that was responsible for keeping the wi-fi going during his keynote."

    haha, nothing like an icy cold pinch. Loved it. About iPhone, yeah a good thing, but FaceTime is an enhanced skype as far as a regular skype user like myself is concerned. What is the REALLY cool feature is either the extra rich-pixel screen or the strong glass design, posh. :-)

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  • 23. At 11:25am on 08 Jun 2010, boro wrote:

    My nokia 5800, bless its cotton socks, has had video calls since it was released. I mearly have to press a button when making a call. It also has a flash with its camera and can pretty much do what an iphone can. I fail to see the attraction in this over-hyped dud.

    (although i will accept my nokia does have certain 'reliability' issues)

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  • 24. At 11:26am on 08 Jun 2010, xolotl123 wrote:

    'While the Apple fanboys and girls lapped up the event and media and bloggers came from around the world to report on it, there was one notable exception from the "hack" crowd - Gizmodo.'

    Not the only exception, The Register have also been banned from attending Apple press events due to previous negative coverage. Considering the size of Apple they seem to take an extremely unprofessional approach to any coverage that isn't simply regurgitated press releases.

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  • 25. At 11:27am on 08 Jun 2010, dave_the_bass2 wrote:

    As a freelance technology journalist myself, I typically receive 50 to 100 IT related press releases a day, concerning maybe 70 or 80 different areas of technology. If I devoted as much of my writing to one manufacturer as the BBC does to Apple, I'd have long since lost any credibility as an independent commentator.

    I've watched in increasing disbelief as every single day the BBC's tech pages feature items about the iPhone and iPad as if these are really major technology stories. Even a real news piece about Adobe security flaws was 'sexed up' with trivial references to how 'maybe Jobs was right to keep Flash off the iPhone..' Are your writers SO desperate for free 'cool' kit? I'm amazed that Nokia/RIM/HTC aren't complaining regularly about the absurd bias here..

    Not to mention, frankly, all the Apple butt-kissing is getting VERY boring...

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  • 26. At 11:29am on 08 Jun 2010, xzibit206 wrote:

    This really isn't newsworthy. Can the BBC please stop spending my license fee on giving apple free publicity?

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  • 27. At 11:31am on 08 Jun 2010, MarvinHeemeyer wrote:

    I remember running video calls on HTCs (Windows Mobile) YEARS ago. Oh, I forgot, it's only innovative when Apple do it. Zzzzzzz

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  • 28. At 11:32am on 08 Jun 2010, Ash wrote:

    As a potential customer I'm intrigued by the technical problems of Steve's talk. Firstly, blaming the audience for daring to use all the wifi is hardly professional; at least when Windows blue screens during Bill Gates' talks he has the grace to laugh about it and carry on with Plan B regardless. But from a more technical standpoint, is this not a demonstration of how poor the new device clearly is? The other 500 plus people in the room seemed to be having no trouble with the wifi, why did Steve's iPhone fail when he tried to open a simple website? And when I buy my nice new iPhone 4 and can't use it at airports and conferences because there's too many other people with laptops and smartphones using the wifi, do I have to do the same as Steve and ask everyone else to stop using the internet? It's not really enough to keep going on about how the receivers are cunningly built into the aesthetics of the device if they clearly don't work very well.

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  • 29. At 11:33am on 08 Jun 2010, U9746596 wrote:


    Actually HTC seem to be doing quite well, the point is that somehow apple have again managed to take an old technology and make people think it's new.

    It's so useless anyway that no-one is seriously going to use it.

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  • 30. At 11:34am on 08 Jun 2010, TJ wrote:

    It doesn't seem to me as if the new iphone can do anything that the HTC desire can't, apart from FaceTime which is not really original or useful. The HTC Desire also has a fantastic screen and colours and is also much more customizable than any iphone. You can actually style the HTC Desire to match your personality whereas with any iphone you're just part of the crowd.

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  • 31. At 11:34am on 08 Jun 2010, AndyS wrote:

    Over hyped and over priced. There's nothing new with video calls on mobiles and if it is to become a success just based on that aspect alone, then the infrastructure and usage price to make these calls needs to change dramatically.
    With the climate we are presently in I cannot see the 'Joe Bloggs' in the street paying through the nose for a phone, that will cost a fortune to even use in video mode.
    Also the way Apple seems to want to go in a domineering fashion is quite frankly out of date and out of touch. Yes, the Appleeees will still be there emptying their wallets and bank accounts everytime Mr Jobs stands up and opens his mouth. But there is a reason for the success and it is 2 things. The hype, theres lots of that, and then theres the look. Very stylish, smooth sleek designs and thats it really.

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  • 32. At 11:37am on 08 Jun 2010, Cyberspice wrote:

    I'm not sure if I'm Apple fan girl or not. I have my unibody mac laptop, I have my iPhone. However I do not have an iPad (nice though they are) and can see that other devices have their plus points. I have a Google G1 for work and I develop embedded Linux products for a living using a Dell Laptop.

    To me the new iPhone is a nice upgrade on the existing ones. There's nothing totally amazing on it but its not a shoddy upgrade either. I feel its better than the upgrade from 3G to 3Gs.

    Will I get one? Well my existing iPhone 3G is 2 years old and out of contract so definitely I will get one. In fact I signed on to the waiting list on the day and can't wait until they're available. So yes, I probably am a Fan Girl.

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  • 33. At 11:39am on 08 Jun 2010, Mr Maff wrote:

    Maggie has failed to mention is that FaceTime (video conferencing) is going to be an open standard. Apple are setting FaceTime free. So currently FaceTime is for iPhone to iPhone calls, but what Apple are hoping is that other people take it up too, so you can video call an Android, RIM or Windows mobile.
    He mentioned the current technologies that it uses H.264, AAC, SIP, STUN, TURN, ICE, RTP and SRTP, to support his current "I use Standards like HTML5 not closed systems like Flash." Adding to it "See how nice I am. I'm even letting everybody have access to my new toy FaceTime."

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  • 34. At 11:39am on 08 Jun 2010, The_Hess wrote:

    Nothing truly ground breaking here, unless you have been living in a box (albeit a shiny one with an Apple on it). Video calling to other iPhone 4 users only? That seems pointlessly restrictive. No 64GB version is a poor show, and finally allowing users to organise their own folders... WOW! That feature has only existed on other devices since, oh wait...

    As for the WiFi not working, draw your own conlcusions, but I find it strange that Apple hadn't set up a secure WiFi link for Jobs to connect to, and that others managed to connect to the internet.

    Still glad I went for the HTC Legend after this.

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  • 35. At 11:41am on 08 Jun 2010, Clinton wrote:

    Video calling is revolutionary?
    I've been able to do it for at least 3 years at just the click of a button.
    No, what Apple has done is they have WAITED for the network speeds to be fast enough to have decent quality video calls in the larger cities. That's not revolutionary, it's penny pinching.
    Alas, the only thing I miss about my Nokia E71 is the video calls, my HTC Desire has no front facing camera!
    PS. I do about 5 hours of video calling on my laptop every day. In that respect, seeing someone half way across the world is never going to be revolutionary again (with the exception to holograms and physical manifestations). Regular people have been able to do it for a decade or more now.

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  • 36. At 11:42am on 08 Jun 2010, Kapnag wrote:

    2 million people have bought an iPad?? That's insane! Have any of them found a use for it yet?

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  • 37. At 11:44am on 08 Jun 2010, CComment wrote:

    This comment was removed because the moderators found it broke the House Rules.

  • 38. At 11:49am on 08 Jun 2010, Tom wrote:

    I agree with The_Hess: having only 32Gb of storage for apps, photos, music, films, HD video shot directly from the phone, isn't going to be enough.

    For me, the HD camcorder is the only thing that really grabbed me as being a feature my HTC Desire doesn't have that I'd actually use (I bought a Kodak Zi8 recently to fill the gap). I had an N95 with a front-facing camera and I never used it. I could have, if I'd really wanted to, using Fring to make skype calls, but I couldn't see a reason why I'd need/want to!

    It seems odd that FaceTime's a feature that is WiFi and iPhone 4 only at launch. Maybe they should have released the standard earlier so that other developers (particularly those who develop for RIM and symbian devices given they own the market) could've at least started to implement FaceTime apps for their platforms...

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  • 39. At 11:55am on 08 Jun 2010, mark wrote:

    NEC 303 had video calling back in 2003 when 3 launched and it did not change the way people communicated. It was as simple as calling a phone number and actually fairly cheap...

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  • 40. At 11:55am on 08 Jun 2010, drdavrob1 wrote:

    What a pile of dung, looks even worse than the old i phone, nothing interesting whatsoever about these things, dull to look at and make you look like a complete tool. I really do wonder why people go mad over anything to do with apple. New things it can do.... multitask!!! im amazed that it can only just do that!! Video calling!!!!! please, serious? think its about time peolple woke up and smelled the roses, your being brainwashed by jobs and co.

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  • 41. At 12:08pm on 08 Jun 2010, Paul Henry wrote:

    I like my 4-year old and still going strong MacBook. As for mobile phones, my pair of s/h Sony Ericsson 800s are fine for now, especially since I spent £6 (£3 each) on new batteries for them. If I needed a new phone and was feeling flush I would probably buy an iPhone, they do have very nice functionality.

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  • 42. At 12:09pm on 08 Jun 2010, Paul_Whelan wrote:

    "I grew up with The Jetsons, Star Trek and communicators and dreaming about video calling - and it's real now," Mr Jobs told the 5,000-plus audience.

    You really have to laugh at the guy.

    Video calling is nothing revolutionary or futuristic, it's been available for years. It just never took off before because the networks wanted the shirt off your back to pay for the calls.

    This version doesn't even work over the phone network and only works with other iphones. I'm sure an order from the Federation is on the way!!.

    On top of that more of apple dictating what you can and can't do. First it was that you can only install the apps they want you to, then you can only develop apps with the tools they want you to use (theirs), perhaps now they want to control who you call!!!!

    Aaahh the irony of that 1984 ad.

    The iphone definately raised the bar in the smartphone market, that is undeniable, and the consistancy and design of their user interfaces puts others to shame, but their recent strongarm, almost dictator-like tactics, combined with just a little too much hype instead of substance really won't do them any favours.

    The apple bigots and superficially image-conscious will always buy their products but they will need to sell a lot more than that to maintain their position.

    Although I couldn't help but notice 5 billion app downloads and just $1 billion dollars paid to developers. There's either a whole lot of free apps out there or apple are giving the developers a pretty poor deal.

    Maybe that's why it's so profitable?

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  • 43. At 12:14pm on 08 Jun 2010, Establishing a bigger gap at the top every week wrote:

    I hope I'm not generalising but I think some people who criticise iPhone for having "new" features that are already present in other phones haven't used one of the Apple devices and seen the way that they are (most of the time) integrated in a fluid and user-friendly way.

    Take iPhone's web browser, for example - nearly every phone can go online nowadays but iPhone's is the only one I've used that is nearly as convenient as a proper computer.

    I used to think the same about it being overhyped and that my Nokia N95 did most of the same things if not more, but the interface of iPhone is a world away. Sometimes specifications are not everything.

    Having said that, Apple do sometimes overlook simple details from other phones - the "feature" (not sure I can really call it that) I'm probably looking forward to most in iOS 4 is finally being able to see a character count in text messages. Folders are also a welcome and simple addition that ought to have surfaced sooner.

    I don't care for video calling, I had that on several old phones and never used it. The fact that it's limited to iPhone 4 and Wi-Fi only makes it nothing more than a gimmick, although they're opening up the standard so perhaps it will be more useful in the future.

    The multi-tasking features in iOS4 look great and I'm looking forward to trying them out, it looks like they have managed to do this in a clever way that won't bring the battery draining and "Out of memory" issues that plagued multi-tasking on my old Nokia.

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  • 44. At 12:24pm on 08 Jun 2010, NickPheas wrote:

    Why this obsession with making devices thin? Given a choice (not that Apple is bit on giving users a choice) I would go for 50% thicker, with all of that space given over to extra battery every day of the week.

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  • 45. At 12:27pm on 08 Jun 2010, super pig sufc wrote:

    > FaceTime (video conferencing) is going to be an open standard
    not if it is based on H.264 it isn't ..look everyone apple make bog standard x86 based pc's with a linux variant OS.. their current mobile devices are still behind htc (3g, faceon camera.. big deal) they aren't two blokes in a shed taking on the corporate universe.. they won't enhance your coolness.. get over it.. and that includes 'you' mr bbc website designer.. honestly the beeb is owned by apple.. you believe all of their hype.. biggest it company in the world.. my a**e.. tell ibm/cisco/oracle about it..

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  • 46. At 12:29pm on 08 Jun 2010, BaldLea wrote:

    The lastest Android phones already put this to shame.

    And, although old video calls over 3G were a bit clunky, I cant help thinking, "Welcome to 2002" with regard to FaceTime.

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  • 47. At 12:31pm on 08 Jun 2010, ArmchairPrawn wrote:

    Of course some phones have been able to video conference for years but this is not universally available. Some carriers have not enabled it and it is not available in all countries, so there it's not true to say you can do this from any phone to any other phone, the channels are limited. Plus, as already mentioned, the carriers themselves have suppressed this market with their exorbitant fees.
    In this context video conferencing via wi-fi can only be a good thing.
    Is iPhone to iPhone video conferencing only a good thing Well, you can do it with laptops over wi-fi but are there any existing phones that can do this?

    ps. I don't own any Apple products and do not anticipate getting an iPhone (my needs are limited to calls, + 3 texts pa)

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  • 48. At 12:33pm on 08 Jun 2010, Mav wrote:

    I had video calling on my K800 years ago but I didn't have anyone to actually video call, so I always thought that with the sheer amount of people who own iphones nowadays that if they put that feature on it, it would take off in a big way.

    However, you're only able to do this over Wifi? Epic Fail...

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  • 49. At 12:36pm on 08 Jun 2010, Brentford_Nylon wrote:

    @ The_Hess
    'As for the WiFi not working, draw your own conlcusions, but I find it strange that Apple hadn't set up a secure WiFi link for Jobs to connect to, and that others managed to connect to the internet.'

    You don't know how Wi-Fi works do you?

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  • 50. At 12:40pm on 08 Jun 2010, Camsoft wrote:

    I love the way people are critising iPhone 4 before they have even tried it. What sets Apple and the iPhone apart from every other mobile phone manufacture is not the raw hardware and how powerful it is or how much memory it has, it's about the end-to-end solution and attention to detail that Apple and their devices provide.

    For example; Face Time, it's not just a front facing camera slapped on the front of the device. It the entire infrastructure behind it that Apple have designed. It's the fact it requires zero configuration, or any infrastructure on part of the networks. Apple have created an entirely new open standard to make video calling work as it should.

    Yes video calling has been on phones for years but it's never taken off, why? because it's never been very good. It's not because people don't want to do video calls because they do, look at Skype, people use this to connect to people via video all the time. Apple will bring the same simplicity and slickness of Skype video calls to everyday mobile phones.

    iPhone has the highest customer satisfaction of any other mobile phone. This clearly means something.

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  • 51. At 12:43pm on 08 Jun 2010, pkh wrote:

    While I am no fanboy, i do like my iphone. Having read most of the comments here, it seems to me that the sceptics here have lost sight of the fact that while video calling has been around for ages and HTC Desire/Evo are excellent phones, the fact is that you dont see hundreds of people with these phones or indeed anyone video calling. Even the ones who have had the facility for ages. But i think, with the new iphone, you just might. And the fact that its over wifi, i am sure, is because otherwise it would just not be affordable. But with this apple innovation, you can now actually use that facility instead of your phone being able to but you not being able to because its so costly.

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  • 52. At 12:46pm on 08 Jun 2010, London Rascal wrote:

    Don't get me wrong this new iPhone looks very nice, the highest pixel density screen yet seen on a mobile devise, the new all glass case front and back, the stainless steel side that also is the aerial, thinner, bigger battery new A4 Chip at it's heart..All amazing stuff.


    I am not an 'Apple fan boy' but as a current iPhone user, I was thinking the next generation phone would have great design (it does) and ground breaking new leaps once again forcing the other manufacturers to play catch up. It simply does not do this.

    Video calling. OK I had this on a Sony K800i - It was poor, fiddly but did work over 3G - Apple have made this sound like some WOW new never known of feature. Then made it WiFi only. The camera. Ok 5 mega Pixels - and? Look where Nokia and Sony Erickson are with camera's now. Finally we have multitasking of applications, finally one can personalise their experience a little more with the new OS. But at the end of the day, once the Apple lovers have got their hands on this - the rest will just question 'why should I buy this'?

    With Android maturing and the handsets to which it runs on getting ever more decent, the gap has shrunk and Apple have not done enough here to leap ahead.

    My feelings: The big bang turned out to be a pop.

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  • 53. At 12:46pm on 08 Jun 2010, John Byng wrote:

    Video conferencing - seen it 4 years ago on Nokia phones. It's not new.

    The new iPhone is ok I suppose, but really, it's not ground-breaking. I recently bought an HTC desire which I think actually looks more stylish than the lump of glass and aluminium Jobs was holding. The Desire has an 800x400 screen - only slightly less resolution than the new iPhone. It's also not locked into one company.

    BTW, can you use Google Navigation on your new iPhone like I can on my Desire? Somehow I doubt it. Now *that* is ground-breaking.

    No doubt the BBC will soon be featuring Stephen Fry on the front of the News page telling us how much more in love he is with Apple and his new iPhone. I'm sure he is "tweeting" about it as I write.

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  • 54. At 12:50pm on 08 Jun 2010, EMC wrote:

    So, is Apple trying to reinvent video calling? I recall that this technology was one of the selling points of 3G in its infancy. 3G is a mature technology now, but nobody seems to talk about video calling. That's because 3G failed to deliver acceptable video calling for which people were prepared to pay those high prices demanded of them by operators. But of course, Apple is not talking video calling on 3G, instead they're talking about WiFi, which is probably a sensible thing to do for video and/or voip, as I had said on Rory's blog on Skype's iPhone app.

    However, Face Time will only work iPhone4 to iPhone4. In other words, your mates will have to have one of those too, for you to make a video call to them using Face Time. That is where I see a problem, unless Apple is placing its bets on the iPhone 4 catching on so much that a good percentage of mobile phone users will have one.

    The iPhone 4 certainly has competition from HTC's EVO 4G, which has video calling on both 3G and 4G wireless via the Qik app. See one of many comparisons on

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  • 55. At 12:53pm on 08 Jun 2010, gareth wrote:

    The Nokia n95 had a front-facing camera and the ability to make video calls, that was 3 years ago.

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  • 56. At 12:56pm on 08 Jun 2010, Opaque wrote:

    I love the way so people are negative whatever happens.

    Most things that Apple come out with are not new, it's not so much the thing it's the way it's done!
    I would guess that the reason it's wifi only is simple. That if you tried to use any other system it wouldn't work so well. You must need a nice solid data connection and the only way to guarentee that is by using wifi.
    The iphone4 to iphone 4 is fairly obvious too, it's a piece of technology that noone else had. I seem to remember that the older phones that had video calling weren't so easy to use and weren't as reliable as was hoped. Yes it might be a rather useless thing (I personally see that as more useful as a Skype feature on the iPad) but it's a new way of using something people can identify with. It's the slickness, not what it actually is.

    As for all the publicity the BBC etc give it, well as soon as it becomes a product that noones wants to talk about that is what will happen. Apple is the bigger company by share price, they have, what? 28% of the smartphone market. They are more than just a company, Nokia and Blackberry, HTC etc are all out there as well, just they are not as interesting! The publicity around all these other products hasn't improved much in the majority of cases. The iPhone isn't just a phone. Of course other phones have their own app stores, come with MSN, Facebook etc installed but it's not a comparable product, they have touchscreens, but they don't 'look' or feel as good a the iphone (I know, I've tried them).
    If you should be moaning at anyone it should be Apple's competitiors for being so poor at their PR and marketing.

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  • 57. At 12:59pm on 08 Jun 2010, ftoomsh wrote:

    I thought the Beeb was meant to be impartial and yet another report about how Apple and fab the new iPhone is and it's great new features. Nothing this phone can do hasn't been seen before. Yet again it's reported as if it's the second coming. No real mention of other phones having had video calling for years other then someone from Skype saying they'd found it hard to use on 3!

    I wonder why Maggie never even mentioned Nokia's upcoming N8 yet alone wrote a blog about it. Was the N900 ever even reported on? When a new Android phone is released are these reported on?

    I wonder if Maggie's new iPhone 4 is in the post or am I just being cynical along with the rest?

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  • 58. At 12:59pm on 08 Jun 2010, JoeAD wrote:

    What happened to the poor old Mac at WWDC this year?

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  • 59. At 12:59pm on 08 Jun 2010, cdubb wrote:

    It's a bit like the emperors new clothes, everyone has to tell Steve Jobs how fantastic his new toy is. Undoubtedly the user experience will be reasonably good, it always is for Apple products (except no one mentions how slow and cumbersome iTunes is, but I digress). The thing is, this isn't revolutionary, the first iPhone was, and what's all this about the video calling 'changing the way we communicate'?! I had video calling on a Sony Ericsson years ago, the reason it didn't catch-on is because we don't like it and it costs a fortune and for it to only work over WiFi, yeah really useful.

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  • 60. At 1:03pm on 08 Jun 2010, London Rascal wrote:


    You talk sense! Only yesterday while looking through various phones in The Car Phone Warehouse I was surprised how many handsets still do not have 3G. All that money that was spent on licences and years later it is not being used to it's full.

    Video calling is never going to happen for the masses. Do you remember years ago BT brought out phones that had a screen and camera. They did deals where you bought one, and got another half price to give to a friend to help encourage take up. It failed.

    Now Apple (as you rightly say) want to bring this to us, but will require you and those you want to use it with, to have an iPhone 4. Well truthfully few of my friends have iPhones, preferring HTC or Blackberry's instead. I'm hardly going to be getting them iPhones to say 'hey look we can video call now'.

    Video calling came to mobiles. I tried it once with a friend using an Nokia N95. It was blocky and weird holding the phone at me, and others looking at me not with a 'oo wow that is cool' more a look of 'stupid prat'.

    The ONLY place video calling has a place is via a computer. Like Skype, where you can sit at a decent size screen and see someone you care about thousands of miles away and interact in real time visually. Why Apple did not add a camera on the iPad I have no idea, I bet they will with the next gen iPad and hail it as a lead forward. Apple might think we all want to do that with a phone, but we (it seems to me) as a society want to use a phone to text, call and take pictures on. Not sit and hold at us seeing each other on. It is more a gimmick than anything else.

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  • 61. At 1:05pm on 08 Jun 2010, rubble wrote:

    I used to have a 3g phone with video calling. It was rubbish, the sound and video was choppy and kept dropping out on the occasions when I thought I'd give it a go. Also the screen on the samsung thing was so pathetic that if you held it more than 150mm from your face you couldn't really make anything out. For me if video calling was a decent quality and worked I would use it for certain calls. For example when away from home with work when wifi is in most instances readily available. If this feature works like shown then it will be a good thing to have. Don't think it will be too long until the skype app makes use of the second camera and then video calls to other devices should be possible. In response to all the bbc bashing, hardly think an article and couple of blogs is that excessive on something which creates so much discussion and debate. Google and facebook feature regularly in BBC articles, should the license fee not go to reporting on popular culture??

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  • 62. At 1:07pm on 08 Jun 2010, Fahad wrote:

    I have a HTC HD2. Give me one good reason why I should get this ?

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  • 63. At 1:08pm on 08 Jun 2010, Andy wrote:

    I applaud Apple's business model - sucker people in with something they call "cool", keep the hardware upgrade coming so the suckers keep spending. They are over priced, locked in systems but have enough stupid^H^H^H^H^H^H disciples that don't care. I guess the issue comes down to the "unbiased" media reporting. IMHO a lot of the media outlets fall into the disciple category (or maybe just the alternate naming ;-)


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  • 64. At 1:12pm on 08 Jun 2010, cdubb wrote:

    I thought it was only me that thought the BBC seems to give Apple a little too much free publicity, but reading through the posts I see I am not alone. When the HTC Desire came out (with a faster processor, much better screen etc etc than the iPhone3GS) was this on the front page of the Technology section of the, no it wasn't. But now Apple rock up with still a slower processor, video calling (8 years later than everyone else), the thinnest smartphone (only 0.3mm thinner than HTC Desire), a gyroscope (admittedly useful but not revolutionary) in a phone that looks like the fake iPhones you get on ebay, it's suddenly front page news.

    BBC...sit down....listen to us....we want balanced journalism, not a constant unfettered stream from Apple PR. I'm going to make a mass generalisation, but it seems that a lot of the people who work for the BBC seem to be completely under Apple's spell and, as others have said, it's only a matter of time before Steven Fry is interviewed with his new iPhone for the BBC.

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  • 65. At 1:13pm on 08 Jun 2010, Bobbysmith wrote:

    I'm amazed they are championing video calling! We've had it for ages and no one uses it because they just aren't interested. But this is worse because you need Wi-fi. I think it might be Asian markets that go for that?

    Presume still no radio? The app ones just aren't the same.

    Sounds like a good upgrade but nothing revolutionary in there. Like the idea of running simultaneous apps but still appears to be a lack of cutomisation of the fron screen as you can do with the HTC. I've got the 3GS so will wait for number 5 before I part with more cash.

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  • 66. At 1:14pm on 08 Jun 2010, Michael wrote:

    video calling - thats available now (and has been for a few years) on loads of phones via 3g or via skype - and has others have said it has failed to really take off for mobiles only for pcs is it any good.

    more free publicity from the bbc though, shame they don't pay enough time to android

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  • 67. At 1:19pm on 08 Jun 2010, Mild_and_Creamy wrote:

    All these Apple lovers and haters annoy me.

    Look the iphone 4 is not a big step forward. Really it offers nothing new. Yes Apple will hype this phone because they are good at marketing and they want to sell it. So really get over it.

    Apple does make nice to use products. Often it is the OS that sells their products not the power of X or Y. There is a price for that ease of use though and that is that Apple controls it. If they simply added flash it would be great. However this is what Apple has decided and so you have a choice to buy or not.

    Yes the BBC is right to report it and will likely report Apple more often that other tech firms. That is because Apple has been and is an iconic brand like Microsoft. When those types of companies do something it gets reported because more people are likely to be interested.

    I like apple products because of the way they work. However they are not usually not the most powerful and they are usually overpriced (when comparing to rivals). However that is thier business model and it seems to work for them.

    Will I be getting an iphone 4. Yes my 3G is out of contract, I need more storage, it seems a good step up, and it works and the 3G has been a pleasure to use over the last 2 years. Given that experience I will pay more because I feel I am getting a quality product.

    simply put no other phone to date has pursuaded me that it provides a better user experience than the iphone.

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  • 68. At 1:22pm on 08 Jun 2010, Ram wrote:

    It looks amazing, but for those of us who got a 3GS on a 2 year contract there should be some kind of opt out clause so we can upgrade to the iPhone 4 early. The contracts are getting longer and handsets are coming out quicker.

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  • 69. At 1:29pm on 08 Jun 2010, alkali wrote:

    Whinge, whinge, whinge. It's a phone. You don't have to buy one. The reason the BBC reports new Apple products is that they are very successful, innovative and provide excellent usability. They also appeal to people who appreciate the quality of their design. A lot of people in publishing and design use Apple kit and are happy with the experience. Why does that threaten people who prefer other equipment or operating systems?
    There, see what you did....made me write a message to a bunch of people I don't respect for the way they write messages.......

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  • 70. At 1:33pm on 08 Jun 2010, Alan wrote:

    Why are people getting so competitive. It sounds more like arguments about football teams than phones.

    Sounds like Apple are the Man U of phones?

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  • 71. At 1:38pm on 08 Jun 2010, PhilT wrote:

    oh no, another iFawn over overpriced proprietary hardware

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  • 72. At 2:02pm on 08 Jun 2010, Paul_Whelan wrote:


    The fact that it is all well integrated is neither here nor there. We all know that's what Apple does extremely well.

    It's that fact that they can palm off a half baked implementation of something that, even though it never took off, is old hat and claim it as their own.

    Pretty insulting really.

    Also shows that the Apple bigots aren't as smart as they think they are if they can continually be taken in by this.

    Makes them look more like a cult!!

    The 'cult of the half eaten fruit' perhaps?

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  • 73. At 2:07pm on 08 Jun 2010, Andrew Price wrote:

    Ok, lets look at the phone itself.

    Design 9/10, I like it but even with the great new steel their using for the outer ring, its going to get scratched up.

    Retina display 6/10, In theory it is a great revolution, but as Jobs said the human eye notices pixels below 300 pixels per inch, were as the Iphone 4 has 327. What he failed to say it that people without absolutely perfect vision don't actually see pixels unless the phone it about an inch from their face.

    Memory 5/10, with all the new features such as HD video, 32GB is no where near enough. A 64GB or even removable storage card would have been a much better option.

    FaceTime 3/10, not exactly revolutionary, its just video calling but only over WIFI, and between Iphone 4's.

    Camera 5/10, a 5 Megapixel camera is nothing new, and led flash, just about any phone with a camera has one. Although i do like the idea of HD video.

    Someone above said that Apple make everything easier to use, such as getting on the internet, but i fail to see how it is any easier than say, an Android phone which is just one click just like the Iphone.

    There are many points that i could of covered but in reality most of these have been done by other manufacturers and Operating systems for quite a while.

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  • 74. At 2:07pm on 08 Jun 2010, Floralys wrote:

    A bit of a downer. At best the iPhone 4 is only catching up with the latest Androids and has nothing new to offer and is certaintly not a leap forward. Oh, and shooting HD video with a 3mm wide lens is not going to look like anything that approaches broadcasting quality.

    The iPhone has been on top for a good 2 years but is now on it's way out and only cool for people who wear turtle neck jumpers.

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  • 75. At 2:08pm on 08 Jun 2010, iProduct wrote:

    The iPhone 4 does not look to be significantly different or better than the 3GS. Jobs is over-hyping the phone calling it "the biggest leap we've taken since the original iPhone". What nonsense. The original iPhone revolutionised what people could expect from a mobile. The 4 is essentially the exact same device as the 3GS but with a smaller case, an extra camera and a better CPU (the same A4 CPU used in the iPad). There aren't many people stupid enough to buy into that level of hype.

    Video calling, as many others have said, is a pointless app. Admittedly the concept is compelling, it certainly seems "cool" to be able to place a video call and they crop up all the time in Sci-fi, but in day-to-day usage, it's simply not convenient to have to look at your phone when making a call.

    The technology has been around for years and nobody uses it. I doubt that an Apple implementation, no matter how slick and easy to use it is, will get around the fact that people don't actually want to make video after the one or two they make while it's still a novelty. On top of that, it only works on wifi and to other iPhone 4's, so the lieklyhood of even being able to find anyone to video call is slim to none.

    Having said that, the front camera does open up some possibilities for video streaming apps. I'm sure that people who work on certain websites that show streaming webcams will find it useful to be able to see themselves while looking at the camera, for example.

    The gyro sensor is slightly useful, and app developers will no doubt find a use for it in games and possibly even GPS apps, but these are yet to be written. Having said that, games on the iPhone are already great, adding another type of movement sensor isn't going to change the world.

    The upgrade to OS4 is the most important change, and this will add multitasking and a raft of other long-awaited improvements to all models of iPhone, not just the 4. Apple are offer iPhone firmware updates for free (For now anyway), so 3G and 3GS users will get a free upgrade with all of the features of the 4 except video calls and the gyro sensor...

    In summary, there is no compelling need to upgrade to the 4 unless you are at the end of your existing iPhone contract, or haven't bought one yet. Sure it's marginally better than a 3GS, but not as much better as Steve Jobs would like you to think it is.

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  • 76. At 2:17pm on 08 Jun 2010, The Real Bob wrote:

    I used to have an iPhone 3G, I started off loving it and then slowly fell out of love into pure despite. I now have a HTC Desire which albeit sometimes flakey does what I want it to, has no iTunes restrictions and not once in 2 months has it trashed my entire contacts list (something my iPhone was very fond of). I can see how the iPhone is better for non technical people as Apple have very strict policies in place to stop spy-ware, viruses, malicious apps, etc but for those of us who don't want to be dictated to it's an absolute pain. The v4 is nothing new really, it's using old technologies that should have been incorporated into the 3G release but weren't.
    I notice that no one has heralded the release of the HTC Evo which uses 4G (broadband speed connectivity) and will act as a wireless hub, plus a raft of features that Apple have come nowhere near to adding, but then it's not an Apple is it so aunty won't touch it. Roll on Ofcom getting off their fat posteriors and actually dishing out the 4G licenses lest we become the laughing stock of the Western World.

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  • 77. At 2:17pm on 08 Jun 2010, hon3stly wrote:

    What a surprise! Another full page advert from the BBC marketing Apple products above all it's competitors. Apple are playing catch up with Android which has already released features like USB tethering and the wifi hot-spot features as a free software update (froyo) for all of it's capable handsets, not to mention the very exciting full flash 10.1 update and a whole host of other features that you will never hear from the BBC including benchmark speed increases of up to 5-6 times on your existing handset. All of this is free too, no money to apple or being trapped into into their itunes market like the BBC would advocate.

    I feel sorry for the poor license fee-paying consumers who fall for these Apple-centric campaigns. My HTC desire already has a very fast (1GHz snapdragon) processor that is not under-clocked like the Apple phone, more memory and with a much larger AMOLED (low power/very high quality) multi-touch screen which will automatically alter the screen brightness through a daylight sensor. Not to mention a massive open-source app. market with the coolest of apps usually free.

    But of course, no full page advert for that phone or any of the other Android phones anywhere in the BBC because it is not Apple.

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  • 78. At 2:25pm on 08 Jun 2010, MickS wrote:

    To all those people poo-pooing the video calling. Apple weren't the first to make an MP3 player. They were the first to make using it trivial though. So much so that iPod is used to refer to personal MP3 players in the same way that Walkman, Sony's brand name, was used to refer to all personal cassette players.

    There are other phones around, and Google does get its fair share of coverage. If HTC had the same brand, and market, presence as the Apple they would get a similar share of coverage.

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  • 79. At 2:25pm on 08 Jun 2010, Establishing a bigger gap at the top every week wrote:

    Why this perception that the BBC covers only Apple products?

    12/4/10 - Microsoft debuts 'social' phone
    15/4/10 - Intel runs Android on Atom chips
    27/4/10 - Nokia launches open source phone
    5/5/10 - Nokia and Microsoft take aim at Blackberry
    14/5/10 - Google says it will close Nexus One online store
    20/5/10 - Google launches smart TV service
    20/5/10 - Adobe unveils Flash for smartphones
    24/5/10 - Dell launches Streak tablet PC across Europe

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  • 80. At 2:38pm on 08 Jun 2010, Adam wrote:

    As a 3G user, I'll be upgrading. I think Android has played catch up and in some aspects are ahead of the 3Gs. This phone looks like it lays down the gauntlet to Andriod devices for the next 18 months.

    A lot of people are commenting on FaceTime. The reason this has never taken off is lack of compatibility and proliferation of devices. This phone will sell in the millions, plus hold on for iPad and maybe even iPod future support. That gets the number of users high enough for it to be a viable service.

    Also, apple are apparently opening this up for standards ratification. That should make it possible for andriod or android developers to build in support. Dare I say, even BlackBerry.

    Apple have done a simple implementation that will push user adoption, the other manufacturers will no doubt adopt in order to keep up. 2 years from now, perhaps longer for AT&T, it will be common place for personal and business video chat. We'll have all forgotten who started it first.

    Good job Apple, another great looking product - lets hope it lives up to the expectation.

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  • 81. At 2:39pm on 08 Jun 2010, muleskinner wrote:

    Many would say I'm an Apple fanboy but I'm pretty underwhelmed by this.

    It's amazing how the Apple spin doctors can convince people that something that's been around for aeons and proved to be utterly useless (video calling) is somehow revolutionary. Even more useless when both parties involved in the call must be on wi-fi and have the same phone! Beggars belief.

    Apple's lockdown of the software marketplace is what really gets my goat though. Need a better email app or browser? Sorry, not allowed. I think (actually hope) Android will win out in the end as it's a really good, open OS and the recent devices are seriously competitive even with the latest iPhone (and trounce the previous models).

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  • 82. At 2:50pm on 08 Jun 2010, Stuart Reid wrote:

    To add to previous comments, I've also had video calling for years on various HTC Windows Mobiles phones. The quality wasn't the best, but it worked. And it was easy.

    The iPhone has never been revolutionary, but it has been pretty. It did improve touch-screen interfaces, I'll give it that, but it has one major flaw.

    It's an Apple! Therefore locked down, proprietary, and unfairly limited.

    I'm Android through and through. I love my HTC Hero. It's rooted - can run many Roms - and is completely open. "iOs" can never keep up with the developments there or the speed of change. And charging people every few years for minor upgrades is scandalous.

    Does the new iPhone let you use SD Cards? Does it allow you to install any software you like - even outside the appstore? Does it allow real customisation? Why is everything "WiFi only"? And what use is that in the UK? And who really likes the iTunes interface... :-(

    There's no beating Android, Apples market share will fall and fall as the years roll by. Businesses are still firmly Blackberry or WinMob, while the new tech-savvy generation will crave much more freedom. HTC's new phones put a shiny new spin on basic Android and that's where I'll stay thank you very much.

    Apple: You make nice devices, but you're too much of a control freak. Open up the iPhone and iPod, and sell Mac Os for use on PC's. You'll make more friends that way.

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  • 83. At 2:50pm on 08 Jun 2010, Camsoft wrote:

    @hon3stly If it was not for Apple you would not have your Android phone. It was the iPhone that revolutionised the smart phone market. I've owned the HTC Desire and to be honest with you it had nothing on the 3GS.

    It's not about hardware specifications it about userbility, easy of use, attention to details and functionality. There are 200,000 thousand apps on Apple's so called Closed Platform and only 30,000 on Android's so called Open Platform!

    The HTC Desire was a nice phone and probably one of the best Andorid phones out there, but it took me ages to set it up. I had loads of duplicated apps (HTC Apps, Google Apps) all doing the same things but will limited features. I had to use Google Services to really make use of the phone.

    Yeah the HTC Desire has 1GHz processor, but then it needs it for the silly live wallpaper that eats resources.

    iPhone is a pick up and use product which just works. It has a fully featured built-in iPod which is miles ahead of the rubbish MP3 player app in Android. The iPhone also has 32GB or storage. The desire has 500MB, so I would have to fork out more money for a memory card.

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  • 84. At 2:51pm on 08 Jun 2010, Reflexologist wrote:

    I love it. Do something well and the snipers creep into the open. What Apple does, it does well. Very well. Why bitch about it? Quietly buy something else.

    I've used Macs since 1987, and now use Apple TV, iMac, iPhone etc. They work amazingly well and efficiently together. As usual they define the future. Get over it.

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  • 85. At 3:02pm on 08 Jun 2010, Paul_Whelan wrote:


    You're on a 2 year contract because your carrier sold you your phone at a highly subsidised (by them) price and they require that time to get their money back (and more of course) from you using their services.

    The phones are now coming out thicker and faster than before because there is more competition in the market and more people looking to upgrade to smartphones.

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  • 86. At 3:04pm on 08 Jun 2010, EMC wrote:


    I think it's evident from what a number of people are saying here that BBC tech bloggers have to go beyond praising the "emperor in new clothes". The elephant in the room at this point in time is the HTC EVO 4G, launched only a few days ago, which has hardly received a mention from you guys. Please, say something about this nifty device that has gone 4G before the iPhone.

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  • 87. At 3:11pm on 08 Jun 2010, Alexander wrote:

    It is sad that my licence fee is wasted on non-events and cut and paste journalism, the BBC’s Technology section has always been poor and even worse with the stuck in a time warp “click” which should have been scrapped years ago.

    Firstly the I-Phone sits at a lowly 15% share of the market do the BBC give RIM or Symbian based models such hoo-ha when they release new models?, Having 25 plus years in the market all I have seen is apple pull old products designs tart and them up like the IPAD which is answer without a question.

    Video calling come on a handheld which can only be done to another I-Phone which is 15% of the market and only through Wi-Fi supa dupa if I live in Seattle or some other U.S west coast tech hotspot not really a great idea for the rest of the world, still why worry about question the Green Meany eh you might not get an invite to the next dictation event.

    I am not anti Apple or pro MS or a Linux nut but why all this Apple news their market share in the Personal Computing market is just about the same as I-PHONE share of it’s market yet they seem to get a lot more coverage than there market share or products deserve.

    It is like a fashion accessory if you watch the BBC News or other program watch how they remove the branding from dell or HP equipment ..They don’t seem to do it with apple kit.. why?

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  • 88. At 3:14pm on 08 Jun 2010, Clive wrote:

    HTC have been doing this for years and not only on WiFi but over the mobile network. So whats the big deal with the new Iphone and video calling. As for not being able to multitask it must be a real pain for Iphone users. Maybe they should join the world outside apple and see what we have been able to do for years.

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  • 89. At 3:22pm on 08 Jun 2010, James wrote:

    This design is light years ahead of the old iphone design, it brings the apple iphone back again to a phone with style. I think in usual apple style lots of the "revolutionary" announcements are purely gimmicks. Take for example Facetime (terrible choice with the name their steve, all though i am shocked its not called iFace) it only works over wifi, hang on i have a computer which allows me to use the built in webcam on my wifi or lan, i can browse the web or play games at the same time too. All though i would welcome back video conferencing and webcam chat, which i have left behind for the more convenient Facebook chat. The main problem with products like the iPad and pay as you go iPhones is that i cannot justify the cost and for a few hundred pounds more i could have low spec mac which would be considerably more useful.

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  • 90. At 3:22pm on 08 Jun 2010, zee4 wrote:

    I don't think the BBC are kissing Apple's backside - simply reporting. In fact, the Apple-haters are getting far more boring than the Apple fanboys. I wouldn't say Apple are any more or less controlling than anyone else. As any business grows, its interests need protecting increasingly. Google, Facebook, MS and many others do the same protecting of their own interests, let alone companies like Tescos and national governments.

    I didn't think the event was overwhelmingly exciting, but Apple is just doing what it does - and doing it better than others. HTC may well be great, other phones may well have lots of features, but Apple does things very well and smoothly, and the apps store is the real killer. I doubt many people will pull out their tech-filled phone and turn heads like the iPhone does. But hey, we all like different stuff and let's just enjoy tech, rather than try to score points about what's better than what - it gets a bit tedious!

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  • 91. At 3:33pm on 08 Jun 2010, musicman31 wrote:

    The BBC: Sponsored by Apple

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  • 92. At 3:54pm on 08 Jun 2010, muleskinner wrote:

    >> I wouldn't say Apple are any more or less controlling than anyone else. As any business grows, its interests need protecting increasingly. Google, Facebook, MS and many others do the same protecting of their own interests

    Apple are more controlling than anyone else because you can only install an application on the iPhone if you buy it from the AppStore. This means Apple has to approve it and it has to abide by their developer contract which includes clauses such as 'must not duplicate any existing iphone functionality'.

    This means you can never install an alternate email client, browser, whatever on your phone. Let alone anything that Apple deems 'objectionable' for whatever random reason. Neither can you view any website that requires Flash for the same kind of reasons.

    I hate this approach both as a developer of mobile software (which is what I do for a living) and as a consumer. If they applied the same approach to software for Mac OS I wouldn't use a Mac (as I have done for the past twenty or so years). I don't even use the Apple Finder on my Mac for instance!

    Sure MS tried to be pretty controlling as well (though arguably nothing like as bad) and they got hit by a massive antitrust lawsuit. Google's Android OS it totally open.

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  • 93. At 3:56pm on 08 Jun 2010, Jmc wrote:

    I have had Video calling (over 3G) on my nokia since 2004.

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  • 94. At 4:14pm on 08 Jun 2010, Floralys wrote:

    One more thing: It is amazing that Apple gets away with presenting in-App adverts as something that we, the users, have been waiting for. Apple really is fantastic at marketing.

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  • 95. At 4:40pm on 08 Jun 2010, Daniel Walker wrote:

    With his Turtleneck pullover, Jobs has inadvertently made himself look like "Ship's Computer Holly" in the videophone image.

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  • 96. At 5:16pm on 08 Jun 2010, MarkG wrote:

    Meh.. Everything annouced is oled hat (pun) for anyone with a Android like a HTC desire, which already does all this, and better too...

    Apple on the back foot, playing catchup as usual, and making lame excuses for lack of features and broken stuff.

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  • 97. At 6:40pm on 08 Jun 2010, hon3stly wrote:

    @ Camsoft ...Rofl at: "If it was not for Apple you would not have your Android phone." :D .....So Apple are claiming to have invented the Linux platform for portable devices too now are they?....hmmm.

    If you find it difficult to use an Android phone then God help you! ;)

    Very easy to use out of the box too (Desire)...just switch it on. No live wallpapers unless you choose them. Oh and I used my huge memory card from my previous phone...although there is a free one in the box too! :P

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  • 98. At 7:06pm on 08 Jun 2010, FatRunner wrote:

    This anti/pro Apple fanaticism is worse than the political blogs on the BBC - can't we have a reasonable appraisal? I genuinely don't understand why people get so bitter and so threatened by the latest iProduct - no-one's forcing you to buy it.

    Anyway, a few points:

    - Maggie is not extolling the virtues of the iPhone, merely reporting on them. The WWDC is the big tech event of the week, much the same as the BBC gives prominence to the likes of CES.

    - Apple is best at popularising technology through user experience. No-one has really ever argued that Apple were the first with touchscreen, internet phones etc. Without doubt though, the iPhone's popularity and usability for the average mobile phone user encouraged other tech companies to get into the market more strongly. The iPhone is always playing catchup - taking tech from other sources and packaging it up in a nice little box that most people can use without reference to the manual. Don't underestimate the importance of design - most people value aesthetics.

    - ORDINARY users (i.e. not geeks like us who comment on tech blogs) don't give a flying monkey's about having a closed development environment. They want their apps to work, they accept the comfort blanket of Apple's approval process (whether it's flawed or not - they don't care). Debate the merits all you like, they just don't care. I've yet to come across anyone outside the tech world who can't find the apps they want in the iTunes store.

    - I don't see Apple as claiming the invention of video calls, just the invention of a new open standard platform for video calling. Going back to user experience, it looks nice and user friendly, which is what Apple seems to be good at. Those of you who are claiming it's just iPhone 4 to iPhone 4 have missed the point - the theory is that any phone can use the standard. Android to Windows Mobile to iOs to Symbian etc. Plus Skype users will no doubt see an app update very shortly.

    In summary, the new iPhone does a good enough job for 95% of its potential market and if they like it better than the other options on the market, good for them. Many of the commenters here seem to ignore the fact that there is platform choice - Apple may be closed, deficient in features and playing catch up with other providers but they don't have a monopoly on mobile devices and consumers free to get another phone.

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  • 99. At 7:53pm on 08 Jun 2010, Dan wrote:

    Video chat has been around for years now ... I can video chat on my Nokia E71 from phone to phone or phone to laptop etc..... over WIFI or 3G

    I stopped using it because it's a poor way to communicate with a mobile device. The video is all very nice but a) it uses a speakerphone whilst you chat ... This is fine if the room is dead quiet. Otherwise it's useless and not private. b) you can use headphones ... That sorts the loud room issue but it means you have to walk around with the headphones ready in your pocket just in case. Guaranteed your first vid call will come when you've forgotten them.

    For me - this is a gimmick designed to churn sales of Apple products. Android is becoming much more interesting in comparison.

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  • 100. At 9:14pm on 08 Jun 2010, Mnn28 wrote:

    Anyone who complains about the iPhone has never used one, let's be honest htc phones are good and the sense ui is probably one of the best around but the android system will never work because the platform is so free and open with no regulation and htc has to rely on google. I had a 3GS and got bored of it so changed to an htc hero but to be honest it was nowhere as good in terms of ease of use, great it has superior hardware and it's not regulated but that just means that the apps crash like most of the ones I needed which the iphone has as fully working and stable. So I went back to the iPhone, all u apple haters need to bite the bullet and try it out.

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  • 101. At 9:30pm on 08 Jun 2010, Peter Frampton wrote:

    oxchris wrote:
    "Why would I want to hold a phone 2 feet away from me, shout into a speeaker and see a close up of somebody's chin!? I'm glad it's WiFi only as it should stop the idiots on the trains being more annoying than they already are with their phones!"

    So far the best comment here - I totally agree. Travelling on public transport will become hell, because people still do not understand how to behave in public with just phones.

    "FaceTime as futuristic" - I doubt it. I have a camera connected to my computer all the time, yet 99% of my communication is text simply because I don't want people to see my pyjamas and all my rubbish that lies around me.

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  • 102. At 9:35pm on 08 Jun 2010, Peter Frampton wrote:

    FatRunner wrote:
    "Don't underestimate the importance of design - most people value aesthetics."
    It still is just a collection of plastic and metal. Do you sleep with it?
    A car to me is just a means of transportation, just as a phone is a communication device. The only thing I may agree to is the size, this maybe is the only area where Apple seems to be always first.

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  • 103. At 9:46pm on 08 Jun 2010, ftoomsh wrote:

    Fatrunner - I think that is what people want a reasonable appraisal of all products. All Maggie ever writes about is Apple & its iPhone or iPad. Maggie is a tech writer but not once does her article question the merits of the iPhone or those extolling FaceTime or the new iPhone.

    As for the Apps store and closed apps and Jobs's totalitarian approach to what can and can't go on there, who cares? Mmmm the developers you blinkered fool. Apple have been very cynical they allowed anything to be sold on the Apps store and once these apps made the iPhone popular because sheep like yourself wanted one because it had an app that did this or that, Apple or should I say Jobs pulls the rug from under them.

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  • 104. At 00:13am on 09 Jun 2010, Alexander wrote:

    Reading some of the replies is bewildering but the majority are right, The BBC’s coverage of apple products is woefully poor as supposedly Tech savvy journalists they should give balanced reviews and should not be scared to be critical of anyone MS, Apple or any of the Linux top LVL distro vendors.

    The BBC fails to put a proper perspective on apple products or the company itself why is the coverage of market leading products almost absent? Where the comparisons with what is on offer from competitors rather than a balanced review this article seems more like a advert on the apple site.

    Even the fact parts of the demo did not work rather than question it we have a jovial neglect of the issue, a sharper mind would have asked is the app in question bandwidth hungry why when everyone else’s devices worked why did the product in question not which was in an environment which was saturated with 570 separate wi-fi base stations and more than the number of attendees, and Mr. jobs answer was ask people to turn off their devices to get his to work? if it has issues in a room with 570 base stations even when the entry LVL base station can handle 10 – 30 connections meaning between 5700 and 17100 devices could connect at once (gee whizz those attendees sure must have had a lot kit with them) it does not bode well for the devices functionality in a everyday environment.

    Rather than just attend the event Maggie we require you to dissect it and report back with a balanced article we all understand how Apple twists the arm behind the backs of partners and developers to dance to their tune or leave the stage we just don’t expect the BBC to do the same or to be overwhelmed by the thought of a shiny new toy.

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  • 105. At 00:35am on 09 Jun 2010, Terrawh wrote:

    One small thing people have been missing out is that Apple is in discussion with the networks to bring FaceTime to 3G and if you understood the change in the data plans to AT&T with their removal of the unlimited data usage per month then the wifi only makes more sense. Video calling never took off before due to the poor quality and the expense. By providing this free service to a popular device they over wifi they solve those problems. The technology isn't new. It's the way that it is implemented that puts apple above the rest in my eyes.

    Apple aren't with out their faults (I'm disappointed in the way they have handled the gizmondo issue) and while this might not a big obvious leap forward. I feel that given time to shine, video phone calls might become a bigger part of our communication.

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  • 106. At 03:17am on 09 Jun 2010, CoalitionOfTheWilting wrote:

    Brilliant idea to allow video calls between iPhone owners only.

    That way the rest of us don't have to suffer their smug, self-satisfied faces.

    And kudos to the BBC for once again completely flouting not only its rules on impartiality, but also its remit not to show advertising in the UK.

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  • 107. At 06:24am on 09 Jun 2010, FatRunner wrote:

    @102 (Peter Frampton) - don't be deliberately obtuse. You know full well that vehicle aesthetics are as important to many as the basic A to B functionality. Most drivers don't have the experience of comparing vehicles like a motor journalist to be able to ascertain that a Ford Focus is a better driving experience than the next marque and model.

    @103 reading back through historic blog articles, Maggie gives equal (and more in some cases) prominence to Facebook and Google in particular. Plus (and may I make this point again as you seem to think I'm the fool here) - the ORDINARY USER doesn't care about developers. Enough of them make enough good software and play Steve's game. Also, please don't assume I own an iPhone because I don't. And calm down dear, it's only Apple.

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  • 108. At 07:20am on 09 Jun 2010, deafmayo wrote:

    I am getting tired of this Apple fanboy rubbish. Those who bought iPhones love them because they work so well and continue to be at the forefront in terms of mobile phone class. Other phones "compete" with the iPhone, the iPhone competes with "other phones"... whichever one is close enough to the iPhone at that time.

    I just have never met someone who had an iPhone then switched to another phone. And this latest iPhone is a welcome, necessary and frankly really good upgrade... just because is popular doesn't mean it doesn't deserve to be.

    Lastly, yes, it frustrates me that Apple close us in, and lock us down in some ways... but I'm not gonna huff and complain about that for the next two years while I wait for a better alternative. How about, in two years when there IS a better alternative I simply buy it???

    ... unless the next iPhone is the best option at that time and we go through this again.

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  • 109. At 07:27am on 09 Jun 2010, Ty Tyson wrote:

    The ignorance on display by most people here is nothing short of shocking. I am embarrassed for you people.

    Clearly 75% of posters here have never used an iPhone, the closest they have got is looking on with envy while clinging to their FREE Android handset with an old version of the OS they can't upgrade from, trying to justify their errored purchase. Tragic.

    DO YOU NOT GET IT? YES VIDEOCALLING HAS BEEN AROUND FOR YEARS BUT NO ONE HAS EVER USED IT BECAUSE IT'S UTTERLY USELESS. Until now. Apple implement things PROPERLY with the end user in mind. To the dimwits who say this is iPhone to iPhone only - yes at the moment but FaceTime is OPEN and will be able to interact with other phones and services such as Skype. Do some research before publicly humiliating yourselves please!

    All I see here is palpable fear from those who can't afford the best technology. Jealousy and sour grapes.

    Apple is the most valuable tech company in the world by merit alone. Deal with it.

    Android is simply mopping up the bottom-feeders who can't afford to buy into Apple's leading platform. It is fragmented and diluted across too many handsets - a developers nightmare. Just look at the top 50 apps on iTunes vs Marketplace for everything you need to know about the Fail that Android is.

    You should be ashamed of your ignorance most of you posters.

    Maggie: your article is written in such a typical "give a bit, take a bit" kind of journalistic drawl. Awful. Truly awful.

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  • 110. At 08:55am on 09 Jun 2010, Kevin Yates wrote:

    So, a five megapixel camera, a video calling camera and also it connects better as a phone, Apple catches up with the rest of the crowd... again.

    I also think the screen is completely over engineered and is an unnecessary drain on power and processor. Its a phone not an ipad.

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  • 111. At 09:03am on 09 Jun 2010, Kevin Yates wrote:

    @Ty Tyson
    Spoken like a true fanboy and tech snob. Android is for people who know technology and what they want from it, not what Jobbsie decides he'll let people have. Its all about Apple revenue streams and he would kill choice if he had his way. I've just changed from a 3GS to a HTC Desire because I was sick and tired of the constant "network lost" message. Its a rubbish phone.

    I did get an ipad for the things i like and having done that, cannot see the point in having a minature version that costs more than its worth. I mean, video calling but only on wifi and only iphone 4 to iphone 4? Does anyone know the minimum bandwidth needed to do this and has Starbucks got it? probably not.

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  • 112. At 09:41am on 09 Jun 2010, Ty Tyson wrote:

    @Kevin Yates.

    Yeah, I expected this kind of response. Clearly you don't know how to research your facts before you post and just go by hearsay and FUD.

    The protocols used for FaceTime are open to 3rd parties. Skype for example are very interested in interfacing with the iPhone for videochat - other companies will follow. It's iPhone to iPhone at the moment because that is all there is! *sigh*

    Apple police the App store for very good reasons. The main one being that it doesn't end up like the Android Marketplace. Security and end-user experience benefits hugely from the fact that Apple have standards for developers to reach before being allowed onto the App store. Android is a mess because it has NO such policies.

    Your Network Lost messages are 100% down to your mobile operator and you know it. Stop spreading FUD and go educate yourself.

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  • 113. At 09:42am on 09 Jun 2010, The Realist wrote:

    The iPhone Camera is rubbish. I mean, 5-Megapixels?

    My Sony Ericsson is afar and many times superior with 12.1 Megepixels and the software/hardware behind it to make it worthy!

    iPhones are so overrated, and as for the iPad. For the same £699 you can get a far superior laptop that has a closing lid meaning the screen is protected.

    No wonder HTC and Dell are leaving Apple behind in sales!

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  • 114. At 09:46am on 09 Jun 2010, Ty Tyson wrote:

    @The Realist

    lol my goodness. You SERIOUSLY think more megapixels on a camera with the focal length of a gnats ass will improve the QUALITY of the image? Some people.

    Hang on - did you say HTC and Dell are leaving Apple behind in sales!? That is the funniest thing I have heard in my entire LIFE!

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  • 115. At 10:15am on 09 Jun 2010, Mark wrote:

    I quote;
    "Charles Wolf, an analyst with Needham & Company agreed. "I think video chat (FaceTime) is going to be something that really differentiates the iPhone from other devices."

    Utter poppycock!

    I live in the UK and I had a Motorola A920 smartphone back in 2003 that videocalled over the 3G mobile network. Oh, and that was a colour touchscreen phone with inbuilt GPS.

    Why does Jobs keep trying to sell gear as being innovative that is up to 7 years behind the times?

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  • 116. At 10:36am on 09 Jun 2010, Kevin Yates wrote:

    @Ty Tyson Only iPhone to iPhone? please "go educate yourself". My E75 has video calling and I can video call literally 100's of other models. Also, my E75 (same network) never loses signal on the same journey. Do you make this up as you go along or are you some apple bot?

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  • 117. At 10:38am on 09 Jun 2010, MarkG wrote:

    Meh, iPhone is dead. Too locked in, too controlled, too basic.

    Anyone that has a Android device after owning a 3GS already knows this.

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  • 118. At 10:49am on 09 Jun 2010, Ty Tyson wrote:

    People people! Are you so blind!??

    YES videocalling (if you can call it that as it has been utter CRUD up until now) has been available for years. NO ONE USES IT. Why?

    Because the 3G networks have been unable to support it properly. The quality is abysmal and afer 5 seconds you give up and never bother again.


    I look forward to reminding you all of your short-sighted ignorant comments in 6 months when you have seen FaceTime working.

    You will eat your words.

    I can bet the wheels on your cars are square. Get a grip, seriously.

    These are the same people who said the iPod would never sell. Then the iPhone. 100 million sales later and they are STILL banging on!

    I find these kind of comments utterly shocking actually. I find it hard to believe people can't see past their noses. It's tragic yet hysterically funny all at the same time.

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  • 119. At 10:52am on 09 Jun 2010, azizuk wrote:

    @109, Perfectly articulated.

    I thought people that new things about consumer tech posted on these boards, guess I was wrong with comments like these-

    @113 "My Sony Ericsson is afar and many times superior with 12.1 Megepixels and the software/hardware behind it to make it worthy!"

    - Megapixles alone do not make decent photo's.

    @111 "I was sick and tired of the constant "network lost" message. Its a rubbish phone."

    - This is your mobile operator's fault.

    @54 "However, Face Time will only work iPhone4 to iPhone4. In other words, your mates will have to have one of those too, for you to make a video call to them using Face Time. "

    - Factime is OPEN meaning other companies can adopt it, I'm sure Skype will take advantage of this feature.

    The avarage consumer does not care about closed formats as long as it works, if anything Apple have made fat cat companies like Nokia, Motorolla etc. to finally give consumers better products.

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  • 120. At 11:28am on 09 Jun 2010, Ty Tyson wrote:


    Praise the lord, there IS sanity amongst the dust. Good calls on all counts.

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  • 121. At 12:46pm on 09 Jun 2010, John Byng wrote:

    I think it is clear that most people on here see the iPhone as just a minor upgrade on existing hardware. There are many good phones out there, including Android phones and the iPhone. My suggestion is to try them out. I think we can put aside the hype from Jobs & Co.

    All, that is, except for Ty Tyson and his sock puppet azizuk...

    Try before you buy, and horses for courses!

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  • 122. At 12:56pm on 09 Jun 2010, Mark_MWFC wrote:

    @Ty Tyson

    "The ignorance on display by most people here is nothing short of shocking. I am embarrassed for you people."


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  • 123. At 12:57pm on 09 Jun 2010, Ty Tyson wrote:

    @John Byng

    If everyone tried before they bought, everyone would have iPhones.

    What most people see on here is irrelevant. What is relevant are the facts. This is a major hardware and software upgrade and anyone trying to pretend otherwise is a FUD-spreader.

    People with their eyes open know this. I wonder how you will explain away the MILLIONS of people clamouring for this device at stores around the world and the MILLIONS sold every quarter?

    Get off the fence and get an opinion.

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  • 124. At 1:09pm on 09 Jun 2010, Ty Tyson wrote:


    Yes, very good.

    Now point out what I am ignorant about? Point out one detail in my posts that is not 100% accurate.

    No, didn't think so.

    Think before you speak.

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  • 125. At 1:14pm on 09 Jun 2010, Alexander wrote:

    @the misinformed

    As per usual this has degenerated into a fan boy rant fest, let’s clear some things up from the get go about the I-Phone.

    Firstly it has signal retention problems which even apple acknowledge I have 6 friends with I-Phones and they all say the same thing is pretty rubbish as a phone and this has nothing to do with your network operator again they all admit it’s camera is not the best poor focus and not the best quality it has limited Bluetooth support terrible e-mail support etc.

    Apple have done some rather underhanded things to app developers who apple have locked out then copied the functionality take the latest fiasco with the New York times, lock out the developer over a legal challenge then and then copy the app’s functionality into your browser. I think you need to remember that apple products are based on open source yet they throw lawyers at anyone who try’s to add any API which is “open source” or even a 10yr old with a suggestion.

    Facetime, exactly which sector of the market can you see it change “the way we do things” the man himself has already said it will only work between I-Phones and with 15% only of the market it is hardly going to change how we communicate the “apple make it better is absolute rubbish” the I-Phone was built on app’s which are admittedly rather good but it did not take long for apple to lockout anyone making more money than they where happy about or adding “OPEN API’s” to the devices .

    If you have an I-phone you are a minority thought the media hype and press coverage would make it you think different.

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  • 126. At 1:25pm on 09 Jun 2010, azizuk wrote:

    @121 Calm down John Byng - No need to get upset.

    Peace. :-)

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  • 127. At 1:35pm on 09 Jun 2010, Ty Tyson wrote:


    Clearly a master of mobile telecoms.

    Anyone who calls an iPhone and I-Phone is clearly and expert and worth listening to...

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  • 128. At 1:44pm on 09 Jun 2010, Wesmarch wrote:

    I am not a fanboy BUT would like to give a view on the iPhone vs Android debate

    1) Apple leads the way, Android has mostly just played catchup and slotted in the odd feature here and there that is better. Look at how the design of smarphones has changed post iPhone , they are ALL trying to catch/overtake Apple

    2) A closed system or Quality Control - The reality is you can get anything you want from the Appstore and it usually doesnt crash, no fiddling with memory cards no dodgy developers. I have apps that do all kinds of wierd and wonderful things and have the freedom to try free ones or buy Apps i like, I dont feel penned in in any way and I am a techie who hasnt jailbroken my iPhone - no need to!

    3) Citing that the HTC blah has this or that feature that the iPhone doesnt, just misses the point! The user experience of iPhone far surpasses any other phone period. EVERYTHING is integrated and works wonderfully - Funnily enough thats why it has sold in its millions and Apple has come from nowhere to take a 28% market share.

    3) Remember its also an iPod , the best musical/video experience, best GUI, Podcasts, iTunes store all integrated and working brilliantly FOR you not against you - Again non-techy and techy users out there see this and want the ease and design.

    4) Knocking the new iPhone 4 because it hasnt got something on your personal wish list is pointless. The point is that it is a good improvement on the already brilliant. If the camera is as good as suggested, it will bring more folks to iPhone who have been waiting for Apple to fill that obvious gap.

    5) It will sell millions again and people dont buy it just to look cool. Dont insult peoples intelligence to say they are 'fooled' by Apples hype or are just 'fanboys', they can see that it is actually a great product - usually from their own friends who have one. I would wager word of mouth based on real user experiences has driven iPhone sales much as it did the iPod.

    6) If you dont want one, buy android or other and suffer with multiple OS updates leading to skinning issues, inferior hardware design, lack of integration and poor quality control. At least you can brag about your greater megapixels or better nofications as a reason why your choice was best. Remember Apple build and market their stuff well, Google should address this or actually build their own phone - Even with their Billions They cant buy the decades of expertise and design genius to do that so they rely on HTC et al as they are not up to the task.

    I feel better getting that lot of my chest LOL!

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  • 129. At 1:57pm on 09 Jun 2010, Establishing a bigger gap at the top every week wrote:

    The two posters above who are pithily dismissing the iPhone's "No Signal" problems as down to the network are fooling themselves.

    I love my iPhone, but its reception is awful compared to any phone I've had in the last 10 years. By the looks of it this is one thing they've attempted to solve with iPhone 4 and the antenna around the rim.

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  • 130. At 2:06pm on 09 Jun 2010, Alexander wrote:

    @ TY TYSON
    Acutally my Phd is in non linear optics which I got working under Charles K. Kao who recieved the 2009 The Nobel Prize in Physics.

    And I-Phone was the original alpha name for the product which it seems it still is in.

    I have 25 years exprience in optic and mobile networks at the highest level, and if there is anything else you would like me to clear up just ask or would you rather post a reply with some content rather than an ill thought out jibe.

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  • 131. At 2:42pm on 09 Jun 2010, Alexander wrote:

    where do you get your market share figures apple would love 28% but is no where near it.

    Nokia at 45.1% remains the world's No. 1 smartphone maker, followed by Research In Motion at 19.9 % and Apple at 15% .

    The ipod maybe easy to use but it's audio format is rather poor so I would hardly call it the best audio exprience, easy maybe , locked down yes.

    like other's you fail to see apple's true market rivals or grasp the industry you post about

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  • 132. At 3:06pm on 09 Jun 2010, Wesmarch wrote:

    @Alexander I was referring to US Smartphone market share which is Apple at 28% Android at 9%. Here is another statistic for you - US mobile browser usage. iPhone is at 58.2%, and Android is at 22.7%.

    iPhone and iPod - You can use apple format or Mp3 - I use Mp3, that is not a poor format, one day when capacities are tenfold what they are now, we can all move to lossless format but until then Mp3 is just fine for me and most folks worldwide.

    I can see the rivals to Apple but they havent come up with anything good enough yet, all HTC/Motorola/etc Android sets have their faults, I wont get started on Nokia, their touch screens to date have been awful, they are also trying to catch up before they lose more market share.

    Nothing is pefect and I am ALL FOR competition. Healthy Competition will improve iPhone and Android handsets. I just dont like people who knock Apple for the sake of it or post as if Apple has already lost the battle - its way ahead and Android for all its innovation is still behind.

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  • 133. At 4:43pm on 09 Jun 2010, MacBookPro wrote:

    What's the big deal about FaceTime? Video calling was invented in 2003, along with phones that did it without the need for WiFi or the person on the other end to have the same phone as them.

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  • 134. At 5:18pm on 09 Jun 2010, Musric wrote:

    I don't honestly understand why people fight so much about this. If you like the product, buy it. If you don't, buy something else.

    The only possible line of argument here is that of whether the BBC give too much coverage to the iPhone. Many here feel they do. Most of those posting here however are techies who are far more interested in the cutting edge, and in particular in the technology they can play with, than the average consumer is. These are the people who most likely also post rants when the BBC produce a blog about the amazing new version of Windows, because many of the new features have been around in Linux for years...

    The BBC is here to inform the average Joe, not TheRegister or Engaget readers (although both of those sites have also in fact given this device significant prominence in their recent reporting). On that basis, looking at market share alone (leaving aside whether Apple lead where others follow in terms of integrated design - which I would argue they frequently do) the BBC are quite right to give the new iPhone some prominence. Whether it's a product people will want to buy or not, whether it is better than the latest Android phone, is not relevant to this discussion - the BBC are quite right to report its launch.

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  • 135. At 8:24pm on 09 Jun 2010, Hexxeh wrote:

    #28 Probably something to do with the fact that all those using MiFis and EVO 4Gs will have them within a metre of their connected device(s). The WiFi access point Steve was using will have been backstage quite a bit further away.

    Over 500 networks fighting for bandwidth in an enclosed space is never going to work well, and you'll get deterioration of signal at very short distances, as we saw in the demo. I wouldn't be surprised if next time they rig the demos up to get their connection via the dock connector, if only to avoid a repeat display of this.

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  • 136. At 01:24am on 10 Jun 2010, Joshua wrote:

    htc hd2 wipes the floor with it.

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  • 137. At 12:58pm on 10 Jun 2010, vanillathinking wrote:

    Maggie, please add some intelligent thought to your work, rather than just lapping up Mr. Job's words.

    There's very little new or revolutionary about iPhone 4.
    As plenty have pointed out, video calling is old hat. As are most of the other enhancements to iPhone 4!

    It would be good to see you think objectively about your subject matter rather than simply take public money to advertise Apple's products for them!

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  • 138. At 6:02pm on 10 Jun 2010, Edwin Cheddarfingers wrote:

    Ah yet more free Apple advertising from the BBC at the tax payers expense? Thanks Maggie.

    No, seriously, when is this going to stop? as a license payer I'm sick to death of the BBC posting multiple Apple stories each week for each story for every other tech company despite Apple only actually holding less than 20% of the smartphone marketplace (less than 1% of the total phone marketplace), less than 10% of the desktop marketplace, and less than 1% of the server marketplace.

    What is the BBC's justification for this blatant continued free advertising for Apple through it's grossly disproportionate coverage?

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  • 139. At 7:40pm on 10 Jun 2010, Ty Tyson wrote:

    To the ignorami who don't understand how to interpret announcements...

    From Skype:

    "Skype is the market leader and champion of video calling for consumers and it's clear to us that mobile video will become increasingly important to our customers in the coming year. We are glad to see that Apple recognizes the value and potential of mobile video.

    However, just to be clear, we are not considering FaceTime as a technological platform for video calling in our own products. Based on Apple's statement about FaceTime being an open platform, we are looking forward to see how this process unfolds. We look forward to working with Apple to bring the best possible mobile video calling experience not only to the millions of Skype users on the iPhone around the world, but also to the countless more making video calls on desktops, TVs and other connected devices."

    GOT IT!!??

    Watch and weep Android-zealots.

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  • 140. At 12:17pm on 14 Jun 2010, fester61 wrote:

    Yes it looks pretty with it's toughened glass but there are already results from testing that have broken the screen.

    The new Dell Streak has Gorilla glass and there is a scary video of the screen being stabbed hard and repeatedly. It didn't break or scratch and was usuable.

    The iphone4 is simply a number of improvements on the iphone3gs it does nothing new in the world of smartphones it is JUST Apple's newest phone.

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