CES: Vegas inducements and the future of 3D
January marks the biggest tech jamboree of the year as up to 5,000 journalists and bloggers head to Las Vegas to report on what will be hot in the world of consumer electronics in 2010.
The Consumer Electronics Show (CES) is the world's biggest event of its kind, with 2,800 firms large and small plugging around 20,000 products.
For weeks now, my inbox has been inundated by PR chicks and chaps trying to get people like me to commit to pen a few pars on the latest and greatest this or that.
Perhaps the modest inducements that have been used to entice me from the bosom of my BBC PC are a reminder that the economy is still not as robust as some would like.
I have been offered everything from massages to free breakfast and from booze to a game of poker.
The best carrot that has been dangled under my nose is an interview with Jeffrey Katzenberg, one of the most influential people in American cinema - along with another giant in a rather different film business, Ron Jeremy, who is apparently some kind of legend in the adult entertainment world.
Mr Katzenberg, CEO of DreamWorks Animation, is one of Hollywood's chief evangelists of 3D - which looks like being one of the show's biggest topics. He has been quoted as saying "whoever gets into [3D] at the beginning... is going to profit most."
The news this past weekend about the movie Avatar and its block-busting revenues seems to back up his claim. But there are sceptics who insist that 3D simply won't take off in the home.
Van Baker, a principal analyst at Gartner Research, told me that not everyone is comfortable with it and that the cost of the glasses could be an issue.
Sure, say the sceptics, you can buy the throwaway $2 versions you get at the movies, but that isn't going to cut it in the sitting room. We can expect to see a lot of higher-grade glasses on show at CES for a few dollars more than that - so the question is whether this is something a family of four will want to pay for?
Mr Baker also wonders whether, given the state of the economy, people will be willing or able to pay out thousands of dollars to upgrade their TV sets shortly after shelling out for high-definition TV.
Meanwhile, Mr Jeremy is taking part in the Mommy Tech part of CES which will showcase new gadgets, websites and technologies aimed at parents.
He says he wants to heighten awareness of internet safety among parents and to educate them how to prevent children accessing inappropriate material.
Mr Jeremy is taking part in a session called the Great Porn Debate and will square off against regular adversary Craig Cross, who set up xxxchurch.com, a non-profit Christian website that aims to help those who struggle with pornography.
Most people know that the Adult Entertainment Expo takes place in Las Vegas at the same time as CES, so these two gentlemen are going to be very busy this week.
The size and scope can seem obscene at first glance. With 1.7 million square feet of exhibit space, you need to be in the best condition of your life just to get around the place.
If there are any PR folks out there still looking to win me over, a golf cart and driver to help me get from one end of the show space won't guarantee that I write about your product - but it might save my poor feet.