The Tory goody bag
None of your air kissing from Annabel Goldie. No, a firm peck on each cheek for those supporters who congregated in the Glasgow Science Centre to witness her launch of the party's manifesto.
"I can't kiss you all", she wailed as they clustered round in goodly number. A question of time, one suspects, rather than predilection.
For Tories in Scotland still need all the friends they can get - even after the positive reviews for her performance in the leaders' debates to date.
To govern is to choose but the advance preparation for these Holyrood elections amounted to a dilemma rather than a choice for the Tories.
Their party at Westminster, their Prime Minister, is pursuing a narrative which tells us that this is the age of austerity, that "we're all in this together" (thankfully, he doesn't break into the song) and that, consequently, the pain must be shared.
That left Scottish Tories with little option other than to adopt and adapt; to swallow the medicine and pronounce it delicious or, at least, beneficial; to tell it like it is, in the phrase of the day from the launch.
Free bus fares
They seek to make a virtue of this, arguing that voters in Scotland will tend to trust a party which is blunt about the economic challenges and the consequences for public spending.
Hence £5 prescription fees (with the previous exemptions). Hence a graduate contribution of around £3,600 for each year studied (with a maximum cap of £4000) which falls due when the individual is earning enough.
Hence pegging back free bus fares, restricting them in future to those aged 65 and over (existing users keep the benefit.)
There are goodies too - maintaining health spending and offering pensioner households a £200 council tax discount.
As we in the wicked media speculated on what that said about the Tory voter demographic, the party sought to dispel such thoughts by announcing plans for more health visitors to assist families.
Today's launch featured the contemporary blend familiar at such events - enthusiastic supporters seated alongside sceptical journalists (who are only waiting for the wild applause to die down in order to pose awkward questions.)
The Tory fans today tended to respond most warmly to traditional party themes. (A clue: they are Conservatives.)
So they liked the emphasis on the three Rs in schools. They liked the notion of a kid leaving school at 14 to train for a trade if that's available.
They lapped up the idea of giving offenders a tough time, including the reinstatement of short-term jail sentences.
While we're on justice, there are some interesting policy positions to pick through.
They back a single police force for Scotland - but want to mitigate that with elected police commissioners in distinct local areas.
They say the "public expect knife carriers to go to jail" - yet they qualify that somewhat by "recognising the sentencing discretion of the courts."
In the first instance, they'd introduce a knife amnesty.
Their overall message? That times are tough (they blame Labour) - but that targeted support to bolster the private sector can revive the economy.
There are, said Miss Goldie, some notes to cheer within the gloom. And, with one final double-cheeked kiss, she was off.