Cock-up not conspiracy
No, not the Welsh Secretary this time but us at BBC Wales.
I've spent an afternoon eating humble pie and handing out big dollops of it for others to swallow. In other words I've been talking about the things we get wrong in an effort to ensure we get it right more often in the future.
Now I accept your list of our cardinal sins might be longer than mine but on my hit-list this afternoon were: writing scripts and stories that refer to the Assembly when we mean the Assembly Government, closely followed by coming up with snappy headlines that sound good ... but are wrong.
How about discussing new measures or Welsh laws when what we really mean are the Legislative Competence Orders that may one day lead to new measures?
I could go on ... and on ... but you get my drift.
After a long and not particularly exciting session in plenary, the Presiding Officer was keen to participate and ready to let off some steam.
Why is it, he asked, that we 'get' the difference between Gordon Brown's government and parliament and would be out of a job as journalists if we didn't but regularly fail to differentiate properly between the Assembly Government and the Assembly?
Why do we talk about the institution when we actually mean the executive?
Why do use pictures of the Senedd when we refer to a government that is based in Cathays Park?
Why do we write "Assembly boss harassed colleague" when the boss in question worked for the Assembly Government?
My job? To make a video about the above, one which my colleagues won't want to throw out of the window without bothering to watch.
"What exciting story are you covering today?" asked the man from Coed Cadw, who'd wandered over from his stall in the Neuadd. I told him. He was sympathetic but confused. "Important to differentiate between what and what?" he asked. "The Assembly Government and the Assembly" I said. "No, you've got me there".
I think, deep down, he was glad we cared but was rather more concerned about how the Assembly Government plans to spend its money and whether Peter Hain's time is up, because of the way he raised and spent his.