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What's in a name?

Barney Jones | 14:04 UK time, Wednesday, 26 September 2007

A graphic of the Andrew Marr ShowThe Andrew Marr Show started a new run a couple of Sundays ago: Same set, same format, same 9am start time on BBC1, same energetic presenter. And there's a strong line up of guests.

But there is one change from the last run. The programme was always referred to - internally and externally - as The Marr Show or The Andrew Marr Show, though the formal name was "Sunday AM". The title we devised when the programme launched was perhaps a bit subtle.

Andrew MarrAndrew Marr's profile has risen following his successful modern history series, so in the interest of clarity and distinctiveness we'll refer to our Sunday morning programme formally in future in the same way as it's always been described informally. Out with "Sunday AM". In with "The Andrew Marr Show". Big Deal? No. (Sorry Hugo)

The AM logo will remain in the titles as before and I doubt if one in a hundred viewers will notice that we’ve changed anything. Now if we had scrapped the silly little car at the start, or changed the theme music, that would have caused outrage!

Comments

  • 1.
  • At 04:35 PM on 26 Sep 2007,
  • HarryJo wrote:

I have become an avid fan of this Sunday show and I think that the new branding is quite appropriate as Andrew Marr is the identity of the show. It is a delight to watch him twisting and jittering in his seat while posing penetrating questions to politicians on a Sunday morning. And please do not even dare to change the opening car-sequence or the theme music!!

  • 2.
  • At 08:34 PM on 26 Sep 2007,
  • Bedd Gelert wrote:

'Don't knock till you've tried it!" goes the old adage - but I honestly can't see why anyone would bother turning the telly on at 9am on a Sunday, when they could be listening to Broadcasting House with Paddy O'Connell..

As the yanks would say "It's a no-brainer.."

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