The purpose of TV
If the theme of the first day of the Edinburgh TV Festival was trust, then the buzzword of the second day was "purpose". Jeremy Paxman made a plea for a renewed sense of purpose in the industry in his lecture and Channel 4's Andy Duncan should be in the Guinness Book of Records for the number of times he used the phrase "public purpose".
Today Vint Cerf, the chief evangelist of Google, will set out his vision of the future of the media in his alternative MacTaggart Lecture. Where do the issues of trust and purpose sit when everyone can publish content and there are millions of sources of information to choose from? Let us know what you think.