In the bag
When I tell people what I do, there are a few questions I always face.
"What are the presenters like in real life?" is one. "What do they talk about in those bits at the end of the show when the title music is playing?" is another. "And does anyone really bother to e-mail, text or call you?" is also a regular question.
The answer to that one is yes, thousands. And do we pay any attention? Yes, we'd be mad not to.
There are some mornings where it's obvious, from the relatively low traffic that no particular story has really got people going. They tend to be the days where the viewing figures are a bit lower than usual.
There are others, like today, when we are overwhelmed. They tend to be the days for bumper audiences.
And what got everybody talking this morning? Plastic bags.
Declan Curry was live at Tesco, where they're going to give customers Clubcard points for recying their carrier bags. The chief executive, Sir Terry Leahy, joined us live and found himself answering not just Declan's questions, but also those of our viewers.
We have a producer dedicated to sifting through the e-mails, texts and calls. The best ones are picked out, then sent on to Declan's Blackberry.
Interactivity isn't to everyone's tastes of course. Some people tell me they turn off when we read out viewer's e-mails.
But I think it's really important for a number of reasons. Firstly, a show like Breakfast has to be in tune with its audience to be a success. What better way could there be of knowing whether or not you're connecting with the people watching?
Secondly, we've developed our Interactive offering over the last year or so. We realised that opinions aren't necessarily that interesting, where as experiences generally are. We've also found that some of the most pertinent questions can come from our viewers and they're often that much more challenging for our interviewees to answer because they're real questions from real people.
Thirdly, we’ve actually covered quite a few news stories that came through a viewer e-mail or text. We even shut down an internet bank for a day, when a viewer alerted us to a security flaw.
Interactivity isn't new of course. Watchdog has just celebrated its 25th birthday and people have been writing to us here at Breakfast for years. It's just much easier now, with modern communication.
So, is there any point in e-mailing, texting or calling us? You bet. And, yes, every little helps.
David Kermode is editor of BBC Breakfast