- 5 Jan 08, 15:59 GMT
The unsurprising news that film studio Warner has ditched high definition format HD DVD to now sit exclusively with Blu-ray is already causing shockwaves.
The rumours had been circling for weeks and yesterday Warner confirmed it was changing its platform neutral stance to exclusive support for Blu-ray.
It's the latest blow for HD DVD in the battle for pre-eminence in the hi-def DVD war. With two incompatible formats, it was always going to be a bloody battle.
The North American HD DVD promotion group - effectively Toshiba and Microsoft - has now cancelled its scheduled press conference at CES.
In a statement it said: "We are currently discussing the potential impact of this announcement with the other HD DVD partner companies and evaluating next steps.
"We believe the consumer continues to benefit from HD DVD's commitment to quality and affordability – a bar that is critical for the mainstream success of any format."
Is this a critical blow for HD DVD? Not yet. But HD DVD is now looking more and more friendless.
Despite the format's cheaper cost and cheaper licensing terms, it has struggled against Blu-ray, which can boast most of the major film studios - and now, Warner - as well as the support of the PlayStation 3, something HD DVD has always downplayed.
Ultimately for customers, it could mean that hundreds of thousands of HD DVD owners could find themselves in possession of the Betamax player of the 21st century.
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