Olympics figures continue to impress
I said in my last blog that the best was yet to come from Beijing, and that turned out to be an understatement.
Coming into the office in London this morning, having bid a reluctant goodbye to Beijing over the weekend, it was magnificent to see the newspaper coverage of a golden weekend.
"Britannia Rules The Games" splashed across the front page of The Sun, and "Great To Be British!" taking up the whole of the front page of the Daily Mail along with pictures of our victorious Team GB.
I also predicted that we'd break the 30-million mark for television viewers to these Games - and we did that even before the start of track and field, so Broadcast magazine was correct to say the early figures exceeded expectations.
The Olympics are always a massive draw, but the challenge this time was the seven-hour time difference compared with Athens - and the fact they were being broadcast in daytime in the middle of August when many people are away.
So here's the full and updated picture. Up until last night (Sunday), a total of 36.6m people in the UK (65% of the population) had watched at least 15 minutes of the Games on television. In the past weekend alone, Saturday the 16th and Sunday the 17th, the figure was 23.7m.
Within that, there are some signs of hard-core addicts. Half-a-million people were with us just after three in the morning on Saturday to see Rebecca Adlington's brilliant swim in the 800m; and 2m stayed up late to watch the women's marathon in the early hours of Sunday morning. In the daytime, the audience went above 4m at 9am and stayed there right through the day until the end of our live transmission.
As for individual peaks, the highest was 5.8m for the 100m final on Saturday afternoon - where adjectives alone can't describe the victory by Usain Bolt. We had more than 5m watching the rowing live and 5m also for the cycling medals.
But we always knew that the daytime-in-August factor would be a big boost to our new media services, and that has proven spectacularly to be the case.
We had our best ever day on the BBC Sport website on the first Monday of the Games with 4.4m individual users. More than 1m people used our live video streams on Friday, with 110,000 simultaneous viewers today for the cycling team's latest gold medal.
The catch-up services have proven popular too with just under 400,000 clicking on the Bolt phenomenon on Saturday alone.
As for iPlayer, it has had 700,000 requests for Olympic programming in the first week.
Mobile saw another record. I was at the baggage carousel at Heathrow surrounded by people accessing the latest news from Beijing on their phones, and they weren't alone. More than 400,000 users came to our mobile services on Saturday - helped by football as well as the Olympics - and that was way ahead of the previous record of 270,000.
As ever, the one major platform for which we don't have audience data is radio - but listening both in Beijing and back in London I've been proud of the range of coverage on 5 Live, and I can't believe it's not proving as popular as everything else we're doing.
So there's now less than a week to go, and my guess is that the closing ceremony - complete with David Beckham, Leona Lewis and a London bus - is in with a shout for the highest individual audience from Beijing.
In response to public demand, we'll be repeating the much talked-about opening ceremony this Friday on BBC One at 11.20pm and you can also see it on BBC HD. Then the closing ceremony gets underway live at 1pm UK time on Sunday afternoon, with another chance to see it on BBC Two after MOTD2 and also in HD.