Super Bowl bonus on road to Beijing
We're announcing today that the Super Bowl is coming to BBC Television and this Sport website. As one of the world's greatest sporting events, we've covered it on Radio 5 live for some years; but now we've agreed with the NFL that it will be live on BBC TWO from next February.
Along with live transmission of the Super Bowl, the BBC has acquired highlights to the NFL game at Wembley on 28 October between the Miami Dolphins and the New York Giants. Whatever your level of knowledge of American football, this will be quite an occasion: the first regular season NFL match outside the Americas, thousands of travelling supporters from the US and even more British fans getting a chance to see the sport touch down at Wembley.
That points to the global interest in NFL. The Super Bowl is more than just an American sports event: you just need to remember the Janet Jackson "wardrobe malfunction" a couple of years back to see how it can become talking point worldwide, and there's always an incredible line-up of entertainment to accompany the football.
We're not, of course, planning a major incursion into American sports. The BBC will always retain a strong UK-focus, and next year is a particularly good one for us: in addition to our usual staples such as Match of the Day, Six Nations and Wimbledon we'll have full coverage of the two biggest events of the summer - Euro 2008 and the Olympics - on BBC TV, radio and online.
So, the Super Bowl in Arizona in February is part of a story that will take us through Austria and Switzerland on the way to Beijing. It should be a great twelve months for sports fans and for the extra millions who join us for the big occasions.