What is the image of the UK around the world?
What's the word you most associate with the United Kingdom?
This blog is read both home and abroad, so anyone can join in - as long as you keep it clean. But the recommended answer is "generous".
The suggestion comes from the House of Commons Foreign Affairs Committee who've been pondering the impact of London 2012 on the UK's global reputation - and reviewing how the Foreign Office is responding to the challenge.
There's approval for what is described as a "creative" campaign to burnish Britain's image - but the question raised by MPs is whether the overall message is strong and simple enough.
Here's the quote from the committee chairman, Richard Ottaway: "Experience seems to show that too many national messages at events such as this tend to muddy the waters.
"We should refer back to our original bid, that London is an open and welcoming city, and that the UK is a diverse, inclusive and friendly country. Or, in a word, that both London and the UK are generous."
The Foreign Office is, of course, just one of a number of government departments with an Olympic brief. But the search for a unifying message is preoccupying all of them, and it has been the subject of high-level meetings in Downing Street.
London's bid described the city as "welcoming the world with open arms and an open mind". Photo: PA
The mission is twofold: one is about the nation's reputation - the subject of today's report and the task of public servants.
But the other is political. In a time of economic difficulties, a successful series of events could brighten the popular mood and make the electoral climate more benign.
It's easy to pick up murmurings from the coalition that 2012 has the potential to be the government's turnaround year.
We can expect to hear more about this in the coming months, but a cross-party committee properly focuses on the national interest and how the Foreign Office can support it - with an emphasis on the opportunities like trade and sustainability, and a preparedness for when things go wrong with a rapid response unit.
Underlying it, though, is the knowledge that the global image of the UK is far from universally positive - and that isn't just driven by ideological differences but by the perception that we can be stuffy, aloof and emotionally chilly.
The MPs say we're friendly but the world doesn't necessarily agree. Hence Mr Ottaway and his colleagues urging the rediscovery of the values that won the bid and secured international approval for a London Games in 2012.
So what do you reckon: will "generous" win the day? And is it possible to translate the aspirations of London 2012 about modern Britain into a reality our diplomats can communicate with confidence - because they're true?
The alternative, of course, is that we come up with a version of the UK that's more realistic even if it's less comfortable for the message-makers.
And we should be clear that if it's not authentic, it won't be convincing. The amount of exposure the UK will have in 2012 - the "once in a generation" experience - will leave no room for artificiality or spin.