'Multiplatforming' the Reith Lectures
The Reith Lectures are amongst the most venerable of BBC institutions.
Our first director-general famously believed that the corporation should enrich the intellectual and cultural life of the nation.
In this spirit, each year the BBC invites a leading figure to deliver a series of lectures whose explicit aim is to advance public understanding and debate about significant issues. The lectures are both live events, and radio programmes broadcast on Radio 4 and the World Service.
The philosopher Bertrand Russell was the first Lecturer in 1948. A dazzling array of thinkers has stood in his shoes in the subsequent sixty-one years, including JK Galbraith, Marina Warner, Wole Soyinka and Daniel Barenboim.
This year's lecturer is the eminent Harvard political philosopher Michael Sandel. His theme "A New Citizenship" builds on a lifetime's work exploring issues around democracy, ethics and what he calls the "politics of the common good".
(His rather less well-known cultural contribution was to provide the inspiration for Montgomery Burns, ironically the least just character in the Simpsons cartoon).
Given Professor Sandel's topic and own broad resonance, the Reith team has redoubled its efforts to promote the content of the lectures as widely as possible beyond the boundaries of the BBC.
So as well as Professor Sandel's appearance on Start the Week this morning and the usual press interviews, he's recorded an interview with the very popular non-BBC Philosophy Bites podcast, to help us reach a valuable new audience.
And in addition to a Radio 4 site, we've set up a Twitter feed to try and raise the profile and content of this year's lectures.
We can give an insight into the production process, point to the wealth of Reith archive already available - such as an excerpt from that first Russell lecture - and link to other relevant material such as the Philosophy resources from our In Our Time colleagues.
And we can find people already talking about Professor Sandel and Reith (there are more than you might think), and invite them to join us.
The purpose is to build our own online Reith community which can engage with the subjects at the heart of Professor Sandel's lectures, and bolster the debate we hope they will engender.
We are also planning to run some Twitter events around the Lectures.
With the help of the Good Radio Club, an experiment in 'social listening' from Jem Stone and Steve Bowbrick at BBC Audio & Music Interactive, we're inviting people to listen to the repeat transmission of each Reith Lecture on Radio 4 (or to listen via the Radio 4 website) while logged into Twitter, and then to share their comments and thoughts.
We'll be inviting listeners to tag their contributions to Twitter with the hash tag #Reith (and to upload pictures to flickr using the same tag). Using tools like Twitterfall and Monitter participants will be able to follow a global conversation around the lectures while they're on air. Nearer the first transmission you'll be able to read more about the experiment on the Good Radio Club web site and the Radio 4 Reith 2009 web pages.
We've never done anything like this with Reith; it's an exciting experiment which we hope will succeed. I will report back here in a few weeks' time to share the results.
I hope you might join us.
I think Lord Reith would approve.
The Reith Lectures 2009 will be broadcast on BBC Radio 4 on Tuesday mornings at 0900 BST starting on June 9, and repeated the following Saturday evening at 2215 BST.
The Lectures will also be broadcast on the BBC World Service starting on Saturday 13 June at 1800 GMT.
- Listen again to Michael Sandel talking to Andrew Marr on Start the Week (the programme will be available indefinitely).
- The Reith Lectures archive has clips from historic lectures including Russell and Galbraith.
- The conversation about the lectures has already started on Twitter.
- The slideshow is from the Reith 2009 photostream at flickr.com