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Innovation.

Eddie Mair | 12:44 UK time, Wednesday, 9 March 2011

Andrew Bomford will report for us tonight on what he tells me is an "initiative at one of our leading Art and Design schools - Central St Martins in London - to find a way to get good product ideas from students out into the marketplace. British universities haven't been very good at capitalising on the innovations they come up with, and by teaming up with an American company from Silicon Valley they hope to have a way at bridging that gap. In the photos we see student Jeremy Innes-Hopkins, who came up with an idea for sun cream which is fun for children to use. Any parent will know how difficult it can be sometimes to get children to lather up on the beach when all they want to do us run off and play. Jeremy's simple idea is for sun cream tubes which look like big marker pens, and can be drawn on children by themselves and each other.

This is Jeremy - with his big idea

And this is Jeremy and me, road testing the sun-cream with Mums - and they loved it!

Expect to see the sun cream in the shops within a year or so."

Comments

  • 1. At 1:19pm on 09 Mar 2011, jonnie wrote:

    They may indeed resemble big marker pens to children.......

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  • 2. At 1:37pm on 09 Mar 2011, Gillianian wrote:

    Are you thinking they look more like crayons, jonnie?!

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  • 3. At 5:21pm on 09 Mar 2011, DiY wrote:

    Viz Top Tip.....

    Mums...the best way to get two 'Marker Pen Sun Creams' for the price of one is by putting one in your shopping trolley and the other in your coat pocket.

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  • 4. At 10:00pm on 09 Mar 2011, Lady_Sue wrote:

    Great idea, very clever and well done whoever thought of it.

    P Nutt - get ye to a naughty step (again).

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  • 5. At 6:39pm on 15 Mar 2011, Jonathan Morse wrote:

    Is the fault really with British Universities and not with British business? There used to be an 'Innovations' catalogue. They set up a laboratory to test ideas submitted, which could be sold in their catalogue. As soon as they did this they were taken over by a bigger catalogue company which promptly shut the facility down. Both catalogues are no longer around.

    I think British Business find the idea of innovation abhorrent, and do all they can to oppose it.

    If the company that took over Innovations had adopted their approach, rather than impose their own, maybe it would still be around. In Croydon where I live there are loads of office blocks. The only thing property developers can think to build is more office blocks, even though there are plenty of empty ones around.

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  • 6. At 6:56pm on 15 Mar 2011, Alan_N wrote:

    I can't wait for the first law suit after some kid colours himself in with real marker pens and the mother blames St Martins.

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