Gold banks on Allardyce pulling power
West Ham United co-owner David Gold likened the mood around Upton Park after relegation to "a death in the family" - now the grieving is over and the rebirth is ready to begin under Sam Allardyce.
Allardyce returns from holiday to get behind his desk at West Ham's Chadwell Heath training headquarters on Monday but Gold is convinced the road to recovery from the drop into the Championship has already begun.
The Hammers' hierarchy reacted to relegation after defeat at Wigan Athletic by sacking manager Avram Grant within minutes of the final whistle and Gold revealed the hard work started after a short period of reflection.
Now he believes West Ham have put "a stake in the sand" by appointing Allardyce and following up the manager's arrival by persuading Newcastle United captain Kevin Nolan to sacrifice life in the Premier League for a journey back to the top tier starting in Green Street.
Gold, his co-owner David Sullivan and chief executive Karren Brady received heavy criticism as West Ham dropped out of the top flight - especially after a turbulent January when Grant looked out of a job only to survive with dire consequences.
But there is no disguising the passion in Gold's voice and the desire to make West Ham's stay in the Championship a brief one as he enthuses about the two high-profile newcomers.
He told BBC Sport: "In football terms we were grieving after relegation and that's allowed. Then it was important to get over that as quickly as possible. We had the priority to bring in a new manager as quickly as possible and we are thrilled that we have Sam Allardyce.
"You are always nervous until it is signed and sealed but now it is like a marriage. We are committed to each other and committed to getting West Ham back in the Premier League.
"Sam is a Premier League manager. We have appointed him and we have signed a top-class proven Premier League player in Kevin Nolan. This is the impact Sam can have. Kevin Nolan knows him and his quality and was happy to come and play for him again.
Allardyce made Nolan his first major signing
"He is a manager who can attract players. He has proved it before and he has done it again here. He played a massive part in getting Kevin to Upton Park. Even if he doesn't bring in any other players of that quality he has still achieved what I regard as the coup of the transfer window with that deal.
"For a number of reasons we had to put a stake in the sand and show our commitment to the fans. We have done it and it is important that our negotiations continue to keep our young players, senior pros and also ensure we continue to work with our academy, which is one of the best in the business.
"It is important the fans get behind us and Sam's appointment and Kevin's signing is a statement of our intent. And Kevin has shown a statement of faith in signing for us. It shows we mean business at West Ham United.
"Many clubs haven't done any business yet - and I'm confident we will pull off one or two more surprises before the window closes. We are working our socks off."
Allardyce's appointment, while welcomed, was regarded in many areas as coming five months too late. If he had arrived in January, when Grant was starting to look like a lame duck, then West Ham's renewal might have been able to start in the Premier League.
Gold told me: "When you look back it is, of course, with hindsight. When we were bottom of the table on that last Sunday you ask could you have done more and the answer is obviously 'yes'.
"By the same token we still brought in extra players when this decision could have been made. We felt we brought in three top class players in Wayne Bridge, an England left-back, one of the most exciting young strikers around in Demba Ba and a record goalscorer for the Republic of Ireland in Robbie Keane.
"We also had an England goalkeeper in Robert Green, an England centre-back in Matthew Upson, an England midfield man in Scott Parker and an England striker in Carlton Cole. That wasn't a bad side and we added three quality players to it."
Now Gold is getting to grips with the reality of getting West Ham back into the Premier League - and says spirits have soared in recent weeks and the club is up for the fight.
"When we went down the whole football club was despondent," he said. "It was like a death in the family. It was painful, painful and we couldn't see it coming. We believed we had done enough. You lose staff and it is a very sad time. Let me promise you it is an horrendous experience for a football club.
"Now we don't say we are relegated we say we are in the Championship. We've been relegated three times before at Birmingham so we know what to do to get out of it. We ask ourselves: 'What are we going to do about it?' And we now have a new manager in Sam and a player of Kevin's calibre who can be our talisman.
"One of the few redeeming features of getting old is that you have been around the block and you have experience that you can bring to bear on this situation. And we have experience of what it takes to win promotion to the Premier League.
"We are in the Championship and with all due respect it is better than being in the Conference. I believe we are going to be big players and big challengers in the Championship. It is going to be so exciting and David Sullivan and myself will do everything in our power to ensure we have put everything possible in place so we keep our record of going straight back up after relegation."
There is little doubt fences needed to be mended with disaffected, but still fiercely loyal, West Ham fans and this is a process Gold also believes is under way.
He said: "I went on to Twitter - whether that was a good idea or not I'm not sure - but it is a good barometer of how the fans are feeling and you should never underestimate them. Of course you get some who are not very complimentary but there are thousands who are so knowledgeable and I get the sense that they are fantastically supportive of what we have done in bringing in Sam and then making a signing like Kevin Nolan.
"You are allowed the period of grief and cursing your luck as far as football is concerned after what happened to us, but we have already started the hard work to get West Ham back up to the Premier League.
"Someone like Kevin Nolan hasn't come to Upton Park to play in the Championship, he has come to help take West Ham back up into the Premier League. That is what we all want here and we will do our utmost to make it happen."