A monkey is going on a journey to the East, and he wants you to come with him, because he's the figurehead for BBC Sport this summer as we head towards the Beijing Olympics.

Monkey and his mates Pigsy and Sandy are not your average candidates to star in an Olympics campaign so how did it come about?

And how did the men behind Gorillaz - Damon Albarn and Jamie Hewlett - get involved?

Think back to events in Athens, Atlanta or Barcelona and the usual image is gold-infused slow-motion footage of athletes, faces contorted through competition, jubilation and exhaustion - a bit like this.

That was before former Blur frontman Albarn and Hewlett - who was responsible for cult comic star Tank Girl before the Gorillaz characters - came along.

The concept is based around Journey to the West, a famous Chinese novel, published in the 1590s and considered one of the four most important works of fiction in China's history. It follows a monk with several disciples, including a monkey, as they battle increasingly fierce demons on a quest to retrieve Buddhist scriptures for China.

"The idea is that you tell the entire story of Journey to the West in a two-minute opening sequence, which is basically them on their way to the Olympic stadium," says Hewlett.

The monkey would have made a superb Olympian - he has incredible strength and agility, performs sensational acrobatic feats, and he's pretty quick-witted to boot. Plus he's got the kind of positive mental attitude Linford Christie could only dream about.

If you're above a certain age this monkey talk may be triggering some great telly nostalgia. I've spent the morning dealing with colleagues humming bits of the soundtrack to Monkey - which, I am told by misty-eyed superiors, was an incredibly popular show on BBC2 in the late 1970s.

Japanese actors played all the parts with the audio dubbed into English. Having heard the theme tune, which introduces our hero as "the punkiest monkey who ever popped", I can see the appeal.

If you were glued to this 30 years ago, you were not alone - this Facebook group dedicated to the show has 30,000 fans. So the Journey to the West story is doing well to have survived two cultures, half a millennium, and comedy dubbing. Monkey's next challenge is the journey back.

BBC Sport executive producer Jonathan Bramley is a key mover behind Monkey. Speaking on the phone from Beijing, where he was scouting out the studio location for the Games, he told me: "Monkey's journey to the West becomes a journey to the East.

"Monkey and the characters will travel across China to Beijing.

"While they will use magical powers to fight off various monsters and demons, they'll also use all sorts of Olympic sports as well. So Monkey might use gymnastic powers, Pigsy will be hurdling and Sandy uses taekwondo."

You'll be seeing Monkey across TV, radio, online, mobile and interactive coverage of the Games from BBC Sport.

Monkey is also part of the BBC marketing campaign and will be on air in mid-July as the final countdown to the Games begins.

The finished product will be as much about the music as the animations, but nobody is giving away any sneak previews for the time being.

"Olympic theme music is always one of the important roles for the Olympics," Jonny explained.

"The theme music can be quite iconic, it can define the major events - a bit like Nessun Dorma for the 1990 World Cup. Selecting the right music really adds to the Olympic coverage.

"We needed something with a good, classical Chinese element to it, but something that wasn't too clich├ęd, with a modern feel and quite energetic."

So how did Jonny get the Gorillaz boys involved? It turns out the idea was born at the Winter Olympics in Torino.

"One of the musicians we've worked with before, a guy called Mike Smith, has done a bit of keyboards for Gorillaz," he says.

"The whole idea was intriguing. They're hugely successful and very contemporary, and we like to refresh our coverage and attract new viewers."

It is probably fair to say not everybody will expect their gold-infused Olympic heroes to be jumped by an upstart Monkey. Jonny acknowledges the campaign is going to give people more to think about than Olympic title sequences of years gone by. (Des Lynam fans will remember Barcelona 1992).

"We're definitely going in a bit of a radical direction. Some people might think this isn't the BBC but we're trying to make a mark, a statement.

"It's a little bit different and hopefully it'll capture the essence of what we think the Olympics is all about, and maybe wake a few people up.

"For younger viewers not instantly attracted to the Olympics, they might think twice about it."

You can find out more about Monkey's next journey over the coming months, both on the BBC Sport website and on sites like Facebook, Bebo and MSN.

Ollie Williams is a BBC Sport journalist. Our FAQs should answer any questions you have.


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  • 1. At 07:48am on 28 May 2008, Mr2046 wrote:

    I think you're being a bit unfair to the TV show you know as "Monkey" there.

    I grew up watching it in the late 80s in Australia, and I have strong fond memories of it.

    But aside from that, "Saiyuuki" as it was originally known in Japan (it being a TV series made in Japan in 1978), is a hugely successful and well known adaptation of Journey to the West, infact the first TV version ever made.

    I'm a huge fan of every adaptation of Journey to the West. So the Olympic adventures of Sun Wukong (Monkey), Zhu Bajie (Pigsy) and Sha Wujing (Sandy) should be a lot of fun!

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  • 2. At 10:52am on 28 May 2008, U9563463 wrote:

    Sorry BBC but you have just ignited the seeds of thousands of childrens nightmares. Monkey is one scary looking dude!

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  • 3. At 12:10pm on 28 May 2008, Philip-Brown wrote:

    I know DAB radio is brilliant, but unless I've missed a technological break through it can't yet give me pictures. However according to Ollie Williams above.

    "You'll be seeing Monkey across TV, radio, online, mobile and interactive coverage of the Games from BBC Sport."

    I look forward to seeing Monkey make an appearance on my radio!

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  • 4. At 12:24pm on 28 May 2008, gallanteuro2008 wrote:

    This comment was removed because the moderators found it broke the House Rules.

  • 5. At 1:09pm on 28 May 2008, Roshi55 wrote:

    This comment was removed because the moderators found it broke the House Rules.

  • 6. At 2:04pm on 28 May 2008, Tony Doyle wrote:

    I'm just puzzled why this famous "Chinese" novel, (that was made for Japanese tv before being shown on BBC2 (with translation) has now been "re-made" for the BBC, but once again using Japanese actors. I thought it would have made more sense to use Chinese actors as a homage to the host country, if not, you may as well have used a Bulldog travelling to the east as a more direct interpretation.

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  • 7. At 2:04pm on 28 May 2008, dasslad wrote:

    The monkey looks scary and weird. I agree with the majority of my fellow bloggers. Change him now and we can all forgive and forget... Don't we want to encourage kids to watch the olympics??

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  • 8. At 3:15pm on 28 May 2008, Roberto Carlos Alvarez-Galloso wrote:

    I wish Money the best in his journey in China.

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  • 9. At 3:34pm on 28 May 2008, ClikOn wrote:

    First off we have BBC1 being used for advertising for three seperate west end shows. (Joseph; Sound of Music; Oliver)

    Now the whole of the BBC is going to be used as an advertising vehicle for Damon Albarn and his new opera.

    Just where does the BBC charter end and the commercial world start? Or do you guys need the cash as you are sending more journalists to the games than we are sending athletes?

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  • 10. At 5:48pm on 28 May 2008, carrie wrote:

    What a terrifying sight. Good job I can avoid it because I am boycotting the lot.

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  • 11. At 08:59am on 29 May 2008, Mr2046 wrote:

    Snaggers, I think you'll find that there have been a lot of different versions made of the story in various countries.

    There was a critically acclaimed version that came out in Hong Kong in the mid 90s.

    The reason that the 1978 Japanese one is referred to so much is because it was the most popular version that had ever been released.

    A more recent version of the story was made in Japan in 2007. The story is a classic, and like any Western classic, there are multiple adaptations and versions being released.

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  • 12. At 10:33am on 29 May 2008, Gingermanny wrote:

    I'm sure i'm not the first person to mention this, but does anyone else think the characters are just cartoon versions of the old tv program?

    If the artist is trying to pass these off as an original idea then i'm not sure if he'll find himself in some sort of legal wrangle as the similarities between the characters in the tv show and the new BBC characters (caricatures at best!) are unmistakeable.

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  • 13. At 11:46am on 29 May 2008, how1ard wrote:

    This comment was removed because the moderators found it broke the House Rules.

  • 14. At 12:03pm on 29 May 2008, 1990bacon wrote:

    If you were noticeable ClikOn, you will have noticed that Damon Albarn's monkey opera was in fact shown last year.

    There was a lot of publicity about it, even a documentary on BBC1.

    Anyway, I think this is a great idea to have as your opening titles. It's different, innovative and should produce some fond memories.

    Well done BBC, on a very good choice.

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