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To vlog or not to vlog?

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Producer Will Producer Will | 12:36 UK time, Tuesday, 24 May 2011

Vlogging, despite the unoriginal name, is quite contagious. From video blogs being uploaded from popstars like Miley Cyrus, to people uploading videos of things that interest them, such as:

- Music: favourite band and who they believe should have the top spot
- Fashion: latest clothes and make up that people need to be seen with
- Reviews: movie review video or music review, it can be just about anything

This is how people are discovered these days, people such as CocknBullKid and Sandi Thom, and could soon be the next step beyond blogs.

Ray William Johnson has a very popular vlog he releases videos every Monday and Thursday, which without fail bag at least two-million views. He shows and comments on videos which have emerged online - though it tends to bend towards a 2011 version of You've Been Framed.

Having said that, his most popular video has had just under 20-million - so there must be a market. 

Chris Crocker and Perez Hilton are also famous vloggers who post videos about general celebrity gossip and get thousands of views.

Music vlogging is still new but is up and coming, and helped by the ever growing popularity of YouTube. And with the likes of Zane Lowe rising to prominence on MTV, and music tending to be at the forefront of new technologies - it won't be long before some blogs/websites/zines begin incorporating Vlogs into their usual output. 

There are many videos with people’s opinions about their favourite artists and what they think is the hot new track. This is mainly done by response videos to new singles that are released.

If you run a Vlog, or fancy having a go, send it to us at Now Playing by e-mail or leave a comment on this post. Whether it is about the week’s playlist, a story from the Digital Digest, or even your opinions on an album you have just heard – share it!!


By Faris Haddadin


  • Comment number 1.

    This is the first I've heard of this young writer, Faris Haddadin. But I can tell he is going places. Brilliant review on vlogging, I might uploading my own videos. Thanks Faris big help!

    P.s might start making my own vlogging review on the artist Example, keep an eye out.

  • Comment number 2.

    this was a good read, i want to see a review on Cocknbulls new album if you can point me in the right direction?? :)

  • Comment number 3.

    I think this is great it really describes the new modern trend that a lot of people are doing now. It is deffinitely a big thing on youtube, a lot of people are doing it. This is well written and well researched. Very chuffed for lad.

  • Comment number 4.

    vlogging? sounds like the future to me. i have thought about vlogging but i would definately be a bit more respectful than chris crocker or perez hilton. perhaps a review of the weeks music chart or the fashion of the recent celebrity events? also, if vlogging does become so popular maybe this will be the next best way for young aspiring celebrities to launch themeselves into the eye of the public? who knows...?

  • Comment number 5.

    thanks for clarifying vlogging,sounds like the start of the next generation of communication online, nicely written i might say,hope this is just the start of your witty in incisive contributions to the industrry.


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