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Like it or loathe it, there's no escaping the usual rigmarole in the papers in the run up to Valentine's Day.
First up, the Daily Mail brings us an abundance of stats about the nation's romantic status.
"Call me Cupid!" it cries, as it reveals that a third of us have fallen in love at first sight.
However not all the findings - discovered by a flower delivery company, of course - are quite so romantic.
One in six Brits falls head over heels for a work colleague but keeps their feelings under wraps, the paper says, while 11% of men confess to falling for a friend's wife or girlfriend.
The study's next tip? Other than revealing that 20% of women believe love should be declared with flowers (no surprises there), it says 41% want a handwritten love letter.
Talking of handwritten letters, the paper also brings us news that writing them - three times a year, to be exact - is the secret to married couples staying together.
But far from penning sweet nothings, the letters should catalogue a couple's rows in "seven-minute essays... written from someone else's perspective", it says, as that will enable couples to move on and distance themselves from the situation.
There's still one whole week to go before Valentine's Day. Paper Monitor is bracing itself for seven days of similar love-themed stories.