A service highlighting the riches of the daily press.
It is common for Paper Monitor to highlight the occasions when great minds in the world of newspaper subbing think alike.
But it is not often that the similarity is between the Guardian and the Sun.
Page 15 of the Sun has the headline: "This isn't just a slump... this is an M&S slump." It's a parody of the much-parodied semi-pornographic food adverts from the High Street giant.
And the brains over at the Guardian have followed the same path, getting it slightly wrong of course. "This isn't just a slump, it's an M&S slump."
But what's this? A quick search on the interweb reveals that the thisisnottingham news website used a similar headline yesterday.
In any case, both the Sun and the Guardian are rewarded for their irreverence with full-page M&S adverts - not displayed opposite the offending stories of course.
Elsewhere there are bad joke/bad pun awards for the Daily Mirror for "PRINCE CHARLIE" on the story that Prince William helped in a cocaine seizure. Cocaine being nicknamed Charlie, of course. Ho ho.
And from the same newspaper: "Just when you thought it was safe to go back in the water... CLAWS". Rhyming with Jaws etc. Ho ho.
And from the Sun, Sacha Baron-Cohen is due to play Sherlock Holmes so it's "Ali-mentary my dear Watson".