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Paper Monitor

11:14 UK time, Wednesday, 31 January 2007

A service highlighting the riches of the daily press.

The Daily Mail has long reserved special ire for Labour (the BBC, working mothers, non-working mothers, Botox, detox, retox, bright lights, big cities...) so it should come as no surprise that today it is in a state of apoplexy.

"AS LORD LEVY IS ARRESTED YET AGAIN IN CASH FOR HONOURS SCANDAL, BRITAIN'S FIRST SUPER CASINO IS HANDED TO A VULGAR SOUTH AFRICAN TYCOON [pause for breath] WITH A HISTORY OF BUYING INFLUENCE... LABOUR'S DAY OF SHAME"

What follows this splash headline is not an article about Manchester's surprise win in the super casino bidding process, but a comment piece which essentially repeats the words "shame", "vulgar", "buying influence" and "scandal", typeset in a font larger and bolder than usual to emphasise JUST HOW ANNOYING this all is.

These same buzzwords are repeated inside in a profile of the casino magnate who hopes to run Manchester's new palace of dreams/devil's playground.

"THE VULGAR TYCOON WHO LOVES BOXING, BLONDES... AND BUYING INFLUENCE," its headline trumpets. "There could hardly be a more vulgar or notorious billionaire than South African-born..." well, you get the picture.

Just a quick flick through a thesaurus and Paper Monitor has found all manner of alternatives for "vulgar", depending on whether one is trying to convey that someone is common, lacking in refinement or is indecent. But that's the beauty of "vulgar" for the paper - it so neatly encapsulates all three meanings.

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