BBC BLOGS - Magazine Monitor
IN ASSOCIATION WITH
« Previous | Main | Next »

Paper Monitor

10:20 UK time, Friday, 13 October 2006

After the poster wars and the battle of the DVDs, the Daily Telegraph is about to open up a new front in give-aways – with trails on the front page for free CDs of the Horrible History series.

This adroitly ticks a number of boxes. History always goes down well. It’s educational for the children. And we like getting free discs to stick in the car CD-player. Bish bosh.

The pictures at the top of the paper, around the masthead, are what gets seen on the newsagents counter – and they’re an important marker for the audience that each newspaper is trying to attract.

So alongside the Horrible Histories give-away, there’s a picture of Martha Lane Fox – very English, quite posh but overcoming adversity, successful in hi-tech business.

Meanwhile the Times fights back with a family-friendly feature on the masthead. Instead of a celeb’s face, there’s a plug for a league table of which cars are the most and least safe in a collision.

And the Daily Mail makes its masthead pitch with its latest romantic DVD give-away, The Vacillations of Poppy Carew. While the Guardian goes for a scatter-gun approach with pictures of Wayne Rooney, the History Boys film and table manners with Prue Leith.

If you looked at a paper from only a few years ago, these masthead pitches didn’t even exist. Now they’re becoming more and more prominent. On the Guardian, the actual headline begins a quarter of the way down the front page.

In the Daily Mirror, half of the front page is now absorbed into the masthead plugs – today featuring a beauty pull-out, a picture of a mother who fell from a balcony plus a lotto promotion.

Front pages or front covers? Newspaper or daily news magazine?

BBC iD

Sign in

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.