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Revolving headlines on Digital Text

Tristram Biggs | 12:06 UK time, Thursday, 30 April 2009

This week sees the launch of an important iteration to the BBC's Digital Text service on Freeview - revolving headlines at the top level.  We actually implemented the same update on the Sky platform back in March, but wanted to wait before telling everyone until we had launched it on Freeview - meaning more than 85% of Digital TV users in the UK benefit.

dtt_biz_600.jpg

The project really marks another step in our march to Digital Switch Over (DSO), the government-backed initiative to convert the UK to a digital only TV broadcast infrastructure.  DSO will mean the eventual demise of Ceefax for the whole country by 2012, and one of our long term projects is to manage the transition of millions of Ceefax users to the BBC's Digital Text service.

DSO has meant the introduction of some new content to the Red Button service, including Flight Arrivals.  But it also means migrating some Ceefax functionality to Red Button too, in this case an element of dynamism into the top level that we felt was missing.

Now, on pressing red, a viewer watching any BBC channel can automatically see the latest News, Business, Sport and Entertainment headlines, as well as (where applicable) Weather warnings - without navigating to the individual indexes to find them.  Just as they've been able to do on Ceefax for years.  Sometimes moving into the future involves looking to the past.

Tristram Biggs is Executive Product Manager for TV Platforms in FM&T Journalism.

Comments

  • 1. At 10:28am on 01 May 2009, StrasBorg wrote:

    Tris,

    Good stuff. But one thing I have always wondered...

    Why is there not a link to page 101 on the red button front page? I like to read the headlines whilst I listen to the programme. Typing in 101 is each time is a pain.

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  • 2. At 2:55pm on 01 May 2009, Brekkie wrote:

    I agree - I imagine the news headlines is the thing a lot of people head to BBC Text for, yet it's generally not listed.

    As for revolving headlines - I preferred it in the old days when the headline changed as you went up and down the menu.

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  • 3. At 11:05am on 05 Mar 2010, russianwoman wrote:

    This comment was removed because the moderators found it broke the House Rules.

  • 4. At 6:23pm on 07 Mar 2010, coolpete wrote:

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  • 5. At 07:02am on 11 Mar 2010, aniya wrote:

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  • 6. At 07:22am on 15 Mar 2010, aniya wrote:

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  • 7. At 6:23pm on 17 Mar 2010, aniya wrote:

    Hopefully it will be a little more prominent next year, at least for the beginning of the season.

    Start blog for free

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  • 8. At 1:42pm on 20 Mar 2010, Tico wrote:

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  • 9. At 8:32pm on 21 Mar 2010, Lee Jay wrote:

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  • 10. At 07:30am on 24 Mar 2010, russianwoman wrote:

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