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80 Million Downloads Ninja Style..

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Chris Vallance | 15:21 UK time, Wednesday, 12 March 2008

Douglas Sarine is a close, uh, personal friend of the Ninja in the Ask a Ninja series. The show is a hit comedy online, Douglas estimates it's been downloaded at least 80 million times. Figures like that attract a lot of attention, it's a formula for online success that businesses, politicians and media companies are trying to copy. Indeed I wrote a piece for BBC News Online a while ago looking at how shows like Ninja set the tone for political engagement with the net. In the interview below Douglas expresses scepticism about the ability of big organisations to copy this kind of success, and he also talks about the future of the show. We also hear from the Ninja.

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