Time for Tour to cash in on British success
Scheduling is uppermost in the mind of professional golf at all levels. For players, it is about making sure you are in the right place to peak at the right times. For administrators, it is about staging tournaments that fit those demands.
For the European Tour in general and UK golf in particular, the imperative has never been greater to come up with a calendar that makes the most of the extraordinary era of success being enjoyed by our players at the moment.
A total of about 130,000 fans were at Wentworth for the PGA Championship and at Celtic Manor for the launch of Powerplay and the Wales Open, confirming that the appetite for the game in the UK remains strong
As for the hordes that bestrode the West Course fairways to watch Luke Donald snatch the world number one spot from fellow Englishman Lee Westwood at the climax of the PGA, they were scenes reminiscent of the European game's heyday.
In those times, Seve Ballesteros, Sandy Lyle and Sir Nick Faldo generated a new audience and laid the bedrock for the rapid global expansion of the Tour.
For the current crop of superstars, it is more difficult to connect with their home fans. This is the price they pay for being able to play for vast riches anywhere in the world.
Most have swapped post codes for zip codes, making Florida the hub for schedules that, given three of the four major championships are staged there, focus on the USA. Three of the four WGC events also have American homes.
Throw into the mix the Players' Championship and the competition to lure the big names becomes astonishingly intense for the rest of the world.
Hence, it was nigh on impossible for British golf to sustain momentum generated by the dramas played out at Wentworth. Ian Poulter and Paul Casey hung around for Powerplay but were gone by the time the Wales Open began.
Record crowds visited the PGA Championship at Wentworth to see Luke Donald crowned world number one
Indeed, of the current crop of European leading lights, only defending champion Graeme McDowell remained at Celtic Manor - and the superstar dust soon fell from the leaderboards with the US Open champion's third-round collapse.
Illustrating my point, Steve Stricker gained 62 world ranking points for winning the Memorial Tournament on the PGA Tour, while only 30 went to Wales Open champion Alex Noren.
This weighting reflects the relative strength of the two fields - but not which continent is dominating the world game.
"We all know this date is a little bit shaded by the US scene," said Celtic Manor owner Sir Terry Matthews. "I would like to have things one week earlier and then have the best players here. That's what we are working towards."
Matthews repeatedly told me of his desire to build up the tournament, which is under contract at the Newport resort until 2014.
"We have to negotiate where we go from there," he said. "I have my plans in place but it is not appropriate this year to talk about them.
"It is economically tough times but we have a great field of play. The availability of top golfers from the European Tour is excellent, so it's a tough one. Will the economy come back soon? I don't think so. It is going to be a long haul."
Look also at the glaring omissions that remain on the Tour calendar. At a time when the top two players in the world are from England there is no English Open, while the British Masters and European Open are no more.
The Tour would love to find sponsors and dates for these events. The desire to stage the English Open at St Mellion certainly remains.
To attract sponsors, there has to be a guarantee that the big names appear. In turn, that inflates the price any backer would be asked to pay to put on such an event.
There is not enough top golf being played in England but the recent scenes at Wentworth, where 90,000 fans turned up, shows the potential.
Imagine the pull of, say, a top tournament near the big cities in the north of England, which has been starved for too long of international class golf, especially east of the Pennines away from Open venues like Lytham, Birkdale and Hoylake.
In an ever more crowded sporting marketplace, finding a way to incorporate British events to work with the schedules of the Tour and the players is incredibly difficult. But it should be a priority to make sure the most is made of the current golden era.