What's in a logo?
Starbucks, the world's largest chain of coffee shops, has unveiled a new logo. How important are logos to you?
The US giant's new logo does away with the words "Starbucks" and "coffee", leaving just the firm's white on green image of a twin-tailed siren.
In October 2010, US clothes retailer Gap scrapped a new logo just one week after its introduction following an "outpouring of comments" online.
In the UK, political parties have also rebranded with The Conservatives ditching the party's hand-held blue torch in 2006 for a scribbled tree, which was described by former party chairman Lord Tebbit as "a bunch of broccoli".
What do you think of the new Starbucks logo?What are your favourite logos? Do logos encourage you to buy the product? What is more important - a brand name or a logo?
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