Example - 'Kickstarts'
What we've got here is a synthpopdance sort of song about a failing relationship, the kind where you sometomes can't bear to be together but you can't bear the thought of being apart. It's not that the feelings aren't still there, it's just that old, old story: familiarity breeds contempt. You don't know what you've got 'til it's gone. You can't live with her, but you can't live without her. Her fingertips are holding on to the cracks in your foundations, and she knows that she should let go but she can't.
Yep, that's right, I'm calling this the lairy male response to Kate Nash's prim 'Foundations'. It even, if you listen carefully, shares very faint trace echoes of Kate's descending piano in the chorus, although that might just be wishful thinking on my part.
I don't think so though.
Then again I wouldn't, would I?
*gazes down at shoes*
(Here's the video. You can tell it's a pop star's house cos of all the mirrors.)
Of course, Example being a profoundly optimistic kind of fella, there's a massive difference between his approach to this potentially heartbreaking sitation and sourpuss Kate's. He wants to make it better, for starters. He's sorry for the bad things he's done, he's sorry that he took her for granted, and he's brought along a naggingly chipper/mournful synth-oboe to demonstrate this emotion in a more wordless medium.
And if she would only see his side, well he's got a skippy beat and a dirty bass-line that she might enjoy, once she's stopped fuming. And he's saying warm, empathic things, like:
"Its the same old you the same old me,
You get bored and I get cold feet"
"Forget I've never ever had it so sweet,
I realise what I got when Im out of town
Cos deep down you're my girl in a golden crown"
Which must surely melt the coldest of hearts? OK, probably not Kate's heart, but then he was sick on her new trainers and she'd only just bough...
Oh right, right. Just in my mind. Gotcha.
Sourmash says: "Example brings you an brilliant amalgamation of genres yet again."
Some Kind Of Awesome says: "And here I thought I had settled on my Example jam for the summer! Boy was I wrong."
Pop From The Block says: "Example [is] taking jabs at love and not coming off cheesy or dumb at all."