The Saturdays - 'Ego'
(Grant as Roy Walker) Hello Chartblog fans! Mice at the ready, fingers steady, let's get ready to play... Chartblog Catchphrase! Here we go... Mr. Fish is the manager of a girl band called The Saturdays. He dresses them just like his favourite group Girls Aloud, and makes them record music that vaguely resembles said girl group, in the hope of chart success. Mr. Fish releases the band's catalogue, but no single has yet to reach the number one spot. Never-the-less, Mr. Fish perseveres and releases more singles...
Chartblog Vicki: 'Oh, Oh, is it... If at first you don't succeed, try, try, try again.'
Sorry Vicki. It's good, but it's not right... And in my very long-winded way of going about it, that pretty much sums up 'Ego' by The Saturdays... It's good, but it's not right...
(Here's the video. Check out Molly's bad breath at 2:22.)
'Ego' is one of those frustrating tracks that with a little bit more time and care could have been a decent pop tune, but falls short at, well, almost every hurdle.
The verse starts with a Cascada-esque dance backing, which would be great if they had the gumption to build on from it, but it disappears quicker than the girls clothing in the video. Then, the bridge jumps at you so quickly I thought the track had skipped a few lines. The chorus has a catchy enough hook to it, but the production is so convoluted it detracts you from the melody.
At that's not the only place it doesn't quite cut the mustard. The video looks like it could be good if, you know, it had some decent money put into it and I can't get over how ridiculous it is to be singing about someone's huge ego, while you're stripping off in slow motion, throwing the camera lens down your cleavage.
I know The Saturdays have had reasonable success (5 top ten singles apparently), which is an achievement by most people's standards, but at this stage in a pop bands life, they really need to release that one trademark single any group with longevity requires. 'Ego' is a million miles away from that.
Well, there's always next time. If at first you don't succeed, try, try, try, try, try, try, try, try again*
*Each 'try' represents a single they've released.