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Chuckie & LMFAO - 'Let The Bass Kick In Miami Girl'

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Fraser McAlpine | 11:49 UK time, Friday, 11 December 2009

DJ Chuckie

Of all the trends to hit the 2009 music world, the one I'll be gladdest to see the back of - gladder than even autotune, which is saying EVERYTHING - is that thing of using a certain word as the hook for your club banger - the female dog one - and then replacing it with "girl" so that your song can get played on the radio/TV.

*looks pointedly at Akon/David Guetta*

(Here's the video. Is that keyboard fella Bandito?)

I think part of the problem, made worse with this song, is that changing the word makes it abundantly clear who you were talking to in the first place. We all know that people throw that word around as a general term of abuse nowadays, and rappers have been claiming it as a cross-gender swear word for 20 years or more. It's still largely a cuss for the girls, but boys do get called it as well, and there's a bit of a swagger to it which, if kept away from slagging off all women, is kinda fun.

But, if you have a song which has for a central hook a man ranting "I'm in Miami" and then the b-word, everything is fine so long as we all believe that he means 'person who is less worthy than me' rather than 'girl'. The very WORST thing you could do is to make a radio-friendly version of the song, taking the b-bomb out and putting "girl" in instead, cos then you're PROVING that your intention was to cuss out the ladies all along.

And as we all know, cussing out the ladies is a bad idea because a) it's ungentlemanly, and b) THEY WILL KILL YOU.

Other than that, this is all good fun.

Three stars Download: Out now
CD Released: December 7th
www.djchuckie.com
BBC Music page

(Fraser McAlpine)

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