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Saturdays - 'Forever is Over'

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Vicki Vicki | 18:05 UK time, Saturday, 3 October 2009

The Saturdays
Watching the Saturdays new video turned into a bit of a communal experience today when half the office rushed over to check it out, an action that officially confirmed the girls' superstar status (the fact that we then went on to watch that clip of the girl falling over on last Sunday's X Factor is not important here).

And WHAT an experience it was.

You see, the video itself is massively embarrassing. Like on the JLS scale of embarrassing videos - but with at least double the budget. There's just no excuse, ladies. There are hair extensions, fake tattoos, and a cringeworthy popcorn-throwing moment; I was a little shamefaced to have it up on my computer screen, especially when my boss came over to see what was going on.

Then there's the fact that, without much music, the opening is muddled and confused, yet very obvious in where it's heading: and that is, of course, towards an epic chorus.... Luckily though, this epic chorus just so happens to be epically awesome.

But the real question is, is it epically memorable?

(See the video here. An audible groan was let out by everyone watching it when Mollie removes her tattoo... urgh.)

As with all Saturday songs, 'Forever is Over' is in the highest realms of the UK pop league, up there with the Pixie Lotts and the Girls Alouds of the world... it sounds slick, it sounds big and the chorus, however expected (and however similar to David Guetta/Kelly Rowland - 'When Love Takes Over' ), is mahoosive and dancealong brilliant.

HOWEVER, it's is not particularly memorable or catchy, much in the same way previous single 'Work' wasn't. To prove my point, I decided to ask Chris and Grant, two of the people who'd watched the video, to sing the chorus back to me. Here is what happened:

Me: Can you guys remember how 'Forever is Love' goes?

Chris: Oh yeah! Yeah! Wait there...

Grant: Wasn't it just 'foreverisloveforeverisloveforeverislove' or something?

Chris: No, no, I do know it... It's like... umm... just a minute.

Grant: Oh no! I know! It was like 'VerseverseverseverseFOREVVVVVERR!'

Chris: No, that's not it, it's...

Grant: Oh yeah, that was Kelly Clarkson 'My Life Would Suck'

Chris: I do know it.

Grant: Hang on, isn't this it on the radio now?

Chris: No, that's 'Numb' by Linkin Park.

Grant: Oh. Then I can't really remember it.

Chris: I can, wait a sec...

Grant: I think the fact is, the song is a bit like reduced fat humous. It's kinda lumpy...

Chris: Yeah, and tastes vaguely similar to the real thing...

Grant: But overall, you're left with this overwhelming feeling of being dissatisfied.

Chris: It'd be fine if you'd never had full fat humous.

Grant: But because you have, you know there's better out there.

Chris: I've got a bagel here, shall we get some humous?

Grant: Let's do it!

Vicki: Ummm, guys, guys, the song??

Chris and Grant: What song?

And there you have it. Conclusive proof.

Three stars Download: Out now
CD Released: October 5th
www.thesaturdays.co.uk
BBC Music page

(Vicki Lutas)

Comments

  • Comment number 1.

    erm. dont care about saturdays, just want to divert attention to new deadmau5 album.. it is unbelievably good.

  • Comment number 2.

    You know how every person in the music business tells you , that while GIRLS ALOUD are on a break , THE SATURDAYS are gonna still their crown...

    And you receive e-mails saying how good the new SATURDAYS single is , and you should get behind it....

    And glossy weekly magazines give the SATURDAYS single 4 or 5 stars , and tell you it's fabulous......

    Ok , let's get back to reality.

    Girls Aloud's last lead single was "The Promise " , a huge memorable single that had 4 big hooks and won tons of awards.

    "Forever is over " is forgettable , shallow rubbish that is such an open goal miss it's unbelievable !

    THIS is your lead single ?
    It is unmemorable and is like going to songwriter's hell !


    To me "Up " remains their best song . If This is love stole hugely from Yazoo , there was the Depeche Mode cover , Issues came with a syrup aftertaste , and Work vapourised into space .

    Forever is over , will be a hit due to hype and promotion and not because it's a great song.

    Within the first 20 seconds of the video you get the cringy close ups of the girls, that is meant to make us all go ,
    "WOW don't they look amazing ! "

    Listen , you are attractive , but if you are gonna be a hit in my world , next time bring a memorable song along with you !

  • Comment number 3.

    Girls Aloud last single was Untouchable, Spirit! Tut tut you didn't do you're research did you? Lol!

  • Comment number 4.

    He DID say "lead single", to be fair. I presume meaning first single from an album.

    All that matters is that Frankie is fit, but I feel creepy about it because I remember S Club Juniors.

  • Comment number 5.

    "Girls aloud's last lead single was definitely The Promise , then it was The Loving Kind , then Untouchable which peaked at number 11 , becoming the first Girls Aloud single NOT to make the top 10 .

    Yep , sorry if I was unclear ,a lead single , is the term used as Curtains rightly articulates , to describe the first single to promote a forthcoming album .

    I have heard this Saturdays lead single now 5 times , and as Vicki and her boys illustrate , I cannot remember any hook , melody or tune either .

  • Comment number 6.

    Ive not heard this yet.

    However apart from The Promise, The Saturdays easily trumped anything Girls Aloud threw at the record buying public from their last album. I also think Up challenges pretty much anything Girls Aloud have ever done.

    With Sugarbabes floundering, Girls Aloud on a break and Dolly Rockers flopping.. looks lik The Saturdays are gonna dominate for a year.

  • Comment number 7.

    The Saturdays will never be the 'new' Girls Aloud, IMO.

  • Comment number 8.

    Sorry, sorry Spirit! I misread your comment. I thought you said last single not last lead single!

  • Comment number 9.

    That's OK Random , I know there is a mutual love between us . :)

  • Comment number 10.

    STAY AWAY FROM MY MAN SPIRIT!

    Ahem!

    On a completely unrelated note, i really like Frankie in the vid! She looks so much better with long hair!

    Anyone agree?????

  • Comment number 11.

    See this is the problem Mrs R !

    If the Saturdays spent less time on their hair , and more time coming back with a decent song , then they might have a number 1 single .

    Until then , they will miss the top spot , and I predict a type of animal with distinctive teeth , will beat them to it , for the sheer fact that he has a much better song that appeals to more people .

    Give my love to your other half . xxxxx

  • Comment number 12.

    Hmmmm, why dont we share him spirit!

    I dont understand why people hate this song so much! I quite like it! Particularly where Vanessa kinda shouts FOREVERRRRRRRRRRRR IS OVER and I really like Unas voice on the bridge, it sounds very husky, I like it!

    As for chipmunk, Im kind of bored off rappers getting female singers to sing on the choruus! More originality please! Not a bad song but i hope it doesnt hit no.1

  • Comment number 13.

    Hmmm an open marriage? Interesting idea Missy...?;)

  • Comment number 14.

    Frankie can have long hair, short hair, or no hair, and I would still... um... enjoy her company.

  • Comment number 15.

    There you go , it didn't make number 1 ,and although it has grown on me a little amount , it pales next to the Chipmunk single and Bad boys by Alexandra Burke .

    Expect it to go down next week , and The Saturdays maybe not to have a number 1 single before the return of Girls Aloud......

  • Comment number 16.

    Its a grower :/

  • Comment number 17.

    COMMENT 6

    "With GIRLS ALOUD on a break .. looks like THE SATURDAYS are gonna dominate for a year "

    Er , HOW ?
    By having their second album sliding down to NUMBER 40 , after 2 weeks ?

    Or by having this weeks number 1 single ?

    You gotta fight for this love !

    Ha ha ha ha ha ha ha ha ha ha !

    Cruel aren't I ?

    Somebody give this band better material !

  • Comment number 18.

    Before they slide into blurring anonyminity.....

  • Comment number 19.

    Oh come on, Spirit, don't be so mean! I think THE SATURDAYS could be a success...

 

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