Saturdays - 'Forever is Over'
Watching the Saturdays new video turned into a bit of a communal experience today when half the office rushed over to check it out, an action that officially confirmed the girls' superstar status (the fact that we then went on to watch that clip of the girl falling over on last Sunday's X Factor is not important here).
And WHAT an experience it was.
You see, the video itself is massively embarrassing. Like on the JLS scale of embarrassing videos - but with at least double the budget. There's just no excuse, ladies. There are hair extensions, fake tattoos, and a cringeworthy popcorn-throwing moment; I was a little shamefaced to have it up on my computer screen, especially when my boss came over to see what was going on.
Then there's the fact that, without much music, the opening is muddled and confused, yet very obvious in where it's heading: and that is, of course, towards an epic chorus.... Luckily though, this epic chorus just so happens to be epically awesome.
But the real question is, is it epically memorable?
(See the video here. An audible groan was let out by everyone watching it when Mollie removes her tattoo... urgh.)
As with all Saturday songs, 'Forever is Over' is in the highest realms of the UK pop league, up there with the Pixie Lotts and the Girls Alouds of the world... it sounds slick, it sounds big and the chorus, however expected (and however similar to David Guetta/Kelly Rowland - 'When Love Takes Over' ), is mahoosive and dancealong brilliant.
HOWEVER, it's is not particularly memorable or catchy, much in the same way previous single 'Work' wasn't. To prove my point, I decided to ask Chris and Grant, two of the people who'd watched the video, to sing the chorus back to me. Here is what happened:
Me: Can you guys remember how 'Forever is Love' goes?
Chris: Oh yeah! Yeah! Wait there...
Grant: Wasn't it just 'foreverisloveforeverisloveforeverislove' or something?
Chris: No, no, I do know it... It's like... umm... just a minute.
Grant: Oh no! I know! It was like 'VerseverseverseverseFOREVVVVVERR!'
Chris: No, that's not it, it's...
Grant: Oh yeah, that was Kelly Clarkson 'My Life Would Suck'
Chris: I do know it.
Grant: Hang on, isn't this it on the radio now?
Chris: No, that's 'Numb' by Linkin Park.
Grant: Oh. Then I can't really remember it.
Chris: I can, wait a sec...
Grant: I think the fact is, the song is a bit like reduced fat humous. It's kinda lumpy...
Chris: Yeah, and tastes vaguely similar to the real thing...
Grant: But overall, you're left with this overwhelming feeling of being dissatisfied.
Chris: It'd be fine if you'd never had full fat humous.
Grant: But because you have, you know there's better out there.
Chris: I've got a bagel here, shall we get some humous?
Grant: Let's do it!
Vicki: Ummm, guys, guys, the song??
Chris and Grant: What song?
And there you have it. Conclusive proof.