Frankmusik - 'Confusion Girl'
Jessica Simpson and Nick Lachey, Peter Andre and Katie Price, Hulk Hogan and Mrs Hogan. What do these three couples have in common, apart from enough dosh to fill a gold plated indoor pool using £50 notes? Well, if you dangle your celeb relationship out for all to see, it will inevitably end messily, and possibly with a prime time TV slot, being interviewed by a Britain's Got Talent judge.
Frank (or Mr. Musik as I like to call him) may think he's doing something very clever by using Holly Valance - his celeb girlfriend - in his new vid, but he does not know what forces he is unleashing, especially when she looks like she's just come back from a really heavy night out on the town.
(Here's the video. Watch out for the mobile phone he stole from Zack from Saved by the Bell.)
And to be honest, it would be fine if the most interesting thing about this song was the music, and the celebrity video was an added bonus. Sadly this is not the case. It's not that 'Confusion Girl' does anything particularly wrong or offensive, but it's a country mile off the impact of his last single.
'Better of as Two' is a feelgood dance tune that made me bounce around ferociously with a mammoth grin on my face when I heard it for the first time. 'Confusion Girl' made me sway tamely, expressionless, like I was listening to a remixed nursery rhyme.
There's a structural problem too. The song jumps straight into the catchy chorus, and that's great, but when you realise that the tempo isn't going to change and there's to be no real climax from then on in, you soon get bored.
Hopefully this is not a sign of things to come from Frankmusik. He really does have a knack of producing some great electro-pop dance tunes, and unlike other male artists making the same sound, he really can sing (sorry Calvin). Unfortunately, this song just doesn't convince and its sentiment isn't enough to carry it through.
Download: Out now
CD Released: July 20th
BBC Music page
Random Enigma says: "Excellent pop ditty from start to finish."