Pixie Lott - 'Mama Do'
Pixie Lott, eh? With a name like that, I don't see how she was ever likely to not be a pop star. Not only would it be a shame to waste such a brilliantly showbiz name, but - and perhaps this speaks a bit of my own personal prejudices - I'm not sure I'd be able to take a dentist or a zoologist (for example) seriously with a name like Pixie Lott, because I would be wondering why they weren't off being a pop star instead.
(Here's the video. I think I've seen this advert...is it for fabric softener?)
Anyway, theories of name-related determinism aside, what's all this about then? 'Mama Do' is mined from the same gently retro school of blues that guided Duffy to all those Brit awards earlier in the year. A school which, while unlikely to win any prizes for originality, does seem to have an uncanny knack for turning out earworms.
Speaking of originality, almost everything about this song sounds familiar in some way. The melody smacks of a less bleak retelling of Amy Winehouse's 'Back To Black', as performed by the Sugababes. Not that that's a bad thing, because pop music has always been about repackaging the familiar in a way that sounds new and exciting, but if you're expecting to get something truly earth-shatteringly different out of this, you may be disappointed.
However, what's here is put together extremely well, which helps rather a lot.
Pixie's voice shows bags of potential for the future - rich, deep and breathy, like a less-affected Joss Stone (a LOT less, so we're safe), and while the song essentially seems to be one long excuse for a chorus with little happening in the verses, it sure is catchy.
Also, Pixie is from Kent, and we need more pop stars who are from Kent (the fact that I am also from Kent may have something to do with my feeling this way), so that's another bonus. A promising start, then.
The Beat Review says: "She has an enigmatic voice that ranks her to the other British female superstars likes of Natasha Bedingfield."
Music Lovers Group says: "The full title of the song is 'Mama Do (Uh Oh, Uh Oh)' but is shortened most of the time to just 'Mama Do'."
Just My Faves says: "I stumbled upon Miss Lott a couple of weeks ago while browsing my Joss Stone RSS feed."