BBC Online - Adopting Product Management
Last week, the BBC Academy launched its Product Management Development Programme to give staff an overview of the discipline and the skills it entails. At the same time, the BBC Academy published a specially-commissioned report into the state of product management in 2010. I'm delighted that the BBC as a best practice leader is playing such an important part in the adoption of a discipline which is rapidly gaining prominence in the UK media industry.
Why do we need Product Management? In March of this year the BBC announced a new strategy - Putting Quality First. I have blogged previously about the significance of this for BBC Online. Putting Quality First recognised the importance of BBC Online within the BBC's overarching strategy, and proposed we focus on doing 'fewer things better'. BBC Online started life as a flat text-publishing medium via which static web pages were delivered, before the web began to mature and the offering grew. To help us to rationalise this, we'll be introducing modern management processes to bring it all together.
Erik Huggers is Director, BBC Future Media & Technology