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Sharing iPlayer data

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Jo Hamilton | 17:45 UK time, Friday, 27 November 2009

I'm pleased to be able to tell you that from today, the BBC is sharing iPlayer data in more detail than ever before. The numbers give new insights into how people use the service, who they are and which programmes are most popular. Data will be available for how many people watched via live simulcast versus on demand. And even how many people watch iPlayer on each platform - be it PC, mobile or games console.

What the data shows is as many men as women use iPlayer, with the typical iPlayer user younger than the typical TV viewer or radio listener. As you might expect, the vast majority of people access it via computer, but mobile and games console usage is growing.

We'll be publishing figures for TV and radio first but views of shorter clips will follow later and within the pack there's a technical note on how we collect the data.

Jo Hamilton is the Head Of Audience Measurement, BBC.

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