BBC Digital Services: Branding Changes
It is a few months since I wrote my last blog post and it's been an incredibly busy time.
I now have a different job as Controller BBC Online which briefly means I am the service's publisher.
Since I have been here (nearly three months), it has been exciting, vibrant, stimulating and challenging.
Over the last so many years, I have moved around the organisation and taken on a raft of interesting projects. I know that the first few months are often the most taxing - if only because you are running fast just to catch up. And in this world you have to be on your toes as this is a particularly dynamic space.
Some things though always hold true.
Audiences inspire and drive us and quality is a living value. We need to be as ambitious as possible so that those who come to BBC Online leave thinking 'Ah that is time well spent'
Quality is a big theme for me and I will probably ruminate on that topic again and again.
Another important theme is how we ensure that everyone can access the programmes, services and products we create. Accessibility should not be an optional extra.
I thought though I'd use my first post in my new role to tell you about a few important changes in the way we're going to be describing BBC digital services.
We've adopted a new approach to multiplatform branding to make things simple for you. The aim is to get a consistent way of referring to our services which will be used both verbally and visually by the BBC.
All the BBC's digital services will now be branded as BBC followed by one of the following depending on which platform is selected:
For bbc.co.uk, it's "Online"
For the BBC's mobile services, just "Mobile"
So this Saturday if you are watching one of my must watch shows 'Strictly Come Dancing' the presenter may say "for exclusive behind the scenes action from the Strictly set, go online now." and show the URL on screen. Enjoy.
Seetha Kumar is Controller, BBC Online.