Listen again to BBC radio shows on the iPhone
One of the secrets of radio's success has been the ability to listen to it while you're on the move.
Half a century ago, the transistor radio helped to start a revolution in the way people consume media and it's estimated that there are several billion of them being used around the world.
From today, you'll be able to listen to BBC radio programmes on demand on an iPhone or iPod Touch for up to seven days after broadcast.
You'll need to be online via a wifi connection and will be able to listen to our radio shows in mp3 format (at 128kbps).
This launch is thanks to the hard work of the BBC's future media teams who have had to adapt audio (and image) formats to suit the iPhone and iPod Touch, change the way audio files are delivered and redesign the service to include the wealth of new content available.
On October 1st, the BBC iPlayer goes live on the Nokia N96 (see Matthew Postgate's post below). We anticipate rolling out audio on demand to other portable devices soon.
Will this change where and when you listen to radio? Do let me know by leaving a comment.
Mark Friend is Controller, Multiplatform & Interactive, Audio & Music Interactive.