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Pic Of The Day: The DMI

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Alan Connor | 16:22 UK time, Monday, 4 February 2008

FM&T will help to transform the way the BBC produces content through the Digital Media Initiative and by phasing out the need for tape.

--from BBC Press Office

Today's Pic Of The Day is of a big BBC initiative: so big, in fact, that we've included Nick Reynolds in the pic to give a sense of scale of the large poster that overlooks our workspace.


It's the Digital Media Initiative and it will inform almost everything we're going to be covering on the BBC Internet Blog.

The BBC's Chief Information Officer, Keith Little, explains more in a recent piece in the FT:

Born out of a proof-of-concept project, "One Vision", at the Natural History Unit in Bristol, the aim is to digitise every aspect of the creative process, cutting the 70 or so individual processes which go into making a typical programme by 50 per cent and giving unprecedented access to the storehouse of content not only to staff but to the public.

If this wets your whistle, there's much more detail in a post called Your chance to inform the Digital Media Initiative at the Backstage Blog.

Alan Connor is co-editor, BBC Internet Blog


  1. At 05:03 PM on 04 Feb 2008, James Cridland wrote:

    Does the "Digital Media Initiative" extend to buying you nice chaps a decent camera? Or are you using my iPhone (and if so, how did you get such a good picture out of it?)

  2. At 05:13 PM on 04 Feb 2008, Nick Reynolds (editor, BBC Internet Blog) wrote:

    The light's not very good. But we can't relight all the Broadcast Centre just so we can take better photos.

  3. At 10:07 AM on 05 Feb 2008, Leyton Jay wrote:

    This seems like a brilliant idea, allowing for rapid and dynamic development in a large number of sectors.

    I guess this is the type of thing you've been doing with the Torchwood game, lots of small websites and projects bolted together in a day or so by several teams.

    I'm pleased that more content will be digitalised and at everyone's disposal. That sounds great. But by the way what's happened to the BBC Programme Catalogue? That's a great resource but it's been out of action for ages! It's almost a BBC Wiki without the wiki. Bring it back!

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