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The thinking and work behind the BBC Sport website redesign

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Jon Jacob Jon Jacob | 13:32 UK time, Wednesday, 15 February 2012

A meeting, poring over designs on the wall


Editor's Note: This post was originally intended as a cross-promotion. Commenting is usually switched off on cross-promotion, the thinking being that comments can be left on the originating post - in this case, Scott's and Neil's post on the BBC Internet Blog. A number of readers have left comments on this post which have been passed on to the Internet Blog. Commenting has now been switched off on this post. Apologies to those who were hoping for a response here.

The BBC Internet Blog have published a couple of blog posts revealing some of the work involved in design and testing the redesigned BBC Sport website.

BBC Sport Product Manager Neil Hall describes the role of audience research, feedback and user testing in the development and release of the new site.

User experience creative director, Scott Byrne-Fraser picks up how the results of that research phase informs the resulting website design.

Mocked-up black and yellow designs for the BBC Sport homepage

Early visual concept designs for the sport homepage.

Such high profile, high reach websites - or 'products' - necessarily demand concentrated work briefing designers, refining ideas and delivering concepts. Some of this work is included in the post as well. My eye is particularly drawn to designer Alex Trochut's work on the banner illustration (below).

BBC Sport logos within swirling illustrations of different sports


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