Danny Baker and the red button
The new Danny Baker Show begins on Saturday morning, you may have heard the on-air trails or read about it in the press. It will be the usual anarchic mix that Danny always brings with him. Last season Danny was presenting 606 on Tuesday nights and you may have heard that live or via the podcast. Or you may have watched it. That's right, watched it. 606 was available under the red button on digital television. We've been visualising our content for some time now, starting with Mark Kermode, through to our live football and cricket coverage and 606. In June we visualised the whole of the Simon Mayo Show as part of a wider BBC Radio visualisation trial.
But why do this? I believe it adds a new dimension to the radio programme. I understand the argument that it spoils the magic but in a multimedia environment, visualising our radio content provides us with an exciting opportunity. Some of the people who tune in to our 'visual audio' may never have listened to 5 live before. Its also helping us attract a younger listener who doesn't have a DAB or even medium wave on their radios.
We're particular excited about this venture as we've not done anything before that's this long-running: the two-hour show airs weekly until the end of the football season. As with all red button ventures, the new programme requires a lot of departments to come together Tomorrow's broadcast will involve people from 5 live, from the independent companies Campbell Davison, who make the show, and from Delta Tre who help us do all the graphics. BBC Sport's Interactive department are also partners in this and help us get this to air behind the red button and on Sport Online
So by all means listen to the show tomorrow, but if you get the chance flip on BBC1 and press the red button and watch the radio instead. Or go online on this site or on Sport Online where the show will also be available in full colour.
Brett Spencer is Interactive Editor at BBC Radio 5 live