On Thursday, with cameras flashing in his face and a country's sporting press hanging from his every word, one of the most exceptional young footballers in the world will offer a very rare glimpse into his off-field personality.
At a news conference arranged by Belgian champions Anderlecht, their 17-year-old striker Romelu Lukaku will sit alongside the club's manager Ariel Jacobs and answer questions from the assembled media throng.
Having spent the best part of two years being the subject of all kinds of transfer speculation which has seen his name linked with the likes of Real Madrid, Manchester United and Chelsea almost on a daily basis, it is a chance finally for the teenager to do some talking of his own.
But just who is Romelu Lukaku? It is a safe bet that if you support one of Europe's biggest clubs, your team has been linked with his signature. That's not too surprising when you consider that this prodigious, precociously prolific goal-getter has set football in his homeland alight and fired warning shots of his talismanic talent around the world despite his tender age.