Ticket prices threaten to burst football's cash bubble
How much is a game of football worth?
The tickets available are priced at :
Category 1 - £300
Category 2 - £225 (or £338 for an adult and child package),
Category 3 - £150 and Wheelchair - £80, as well as a £26 booking fee.
No matter how much you love your football, those prices bring tears to the eyes.
They also beg the question, how long until football's overpriced bubble bursts?
Economics was never my favourite subject, but I do recall some of the dismal science, in particular the notion of elasticity of demand.
There are plenty better qualified than me to explain it, but one thing's for sure about elastic: whether it's the kind they use in knickers or in economic parlance, it has a snapping point.
And, if football's elastic snaps, the game will be caught with its trousers down very soon, charging these kind of prices.
Everything is relative and, with top music acts charging well over £100 for gigs, some may see Uefa's pricing structure as simply the going rate for top-quality attractions.
It's also true that no-one forces fans to go to football. Instead, there is a kind of emotional and spiritual blackmail at play for most fans.
But there are worrying signs for the game, even in its heartlands.
In the Premier League in England, Niall Quinn, who has done a terrific job at Sunderland, says the club have lost up to 10,000 fans to illegal television broadcasts.
Fans who would have once roared on the Black Cats on from the Stadium of Light, now order another pint and a packet of crisps as they watch the fortunes of their favourites in the comfort of their favourite boozer.
Once fans stop going to games, it's very hard to get them back.
In Scotland, even the Old Firm are seeing empty seats that not long ago were sold out well in advance.
We hear all the time that fans are the lifeblood of the game, but football has to be careful not to cut its own throat and see that lifeblood drain away to leave a lifeless corpse.