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What's the big idea?

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Jennifer Tracey | 16:40 UK time, Friday, 28 November 2008

Are there any original ideas left? What makes an idea unique and where do great ideas come from?

Entrepreneur and curator of TED talks Chris Anderson

Chris Anderson

and philosopher and writer Alain de Botton

Alain de Botton

discuss why 'big ideas' often get stuck and why we need to get out of our normal routine to let our imagination flow.

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Visit the TED talks website for ideas and more on the TED event in Oxford.

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