BBC Music Introducing Mixtape: 4 February 2019

BBC 6 Music presenter

Hello, it's Tom Robinson here with this week's BBC Music's Introducing Mixtape - the new music podcast and radio show broadcast every Monday from 2-3am on BBC Radio 6 Music. In this episode you can hear:

PARK HOTEL, FREYA BEER, RYD, WRIGHTY (feat STEFAN BROWN), MAKE FRIENDS, DILETTANTE, SPOTLIGHT KID, WIT, THE JAPANESE HOUSE, HORSEFLIES, CAT RYAN, THE ANDROID ANGEL, NARDEYDEY, JOHNNY GREYSTOKE, BERRY BROWN and FAODAIL

How to Listen...
This is the episode broadcast at 2am on Monday 4th February 2019. You can listen again for 30 days (until Wed 6th March 2019) on BBC Sounds via this link.  

Podcast
Alternatively to receive the show automatically every week as a podcast, subscribe to "BBC Music Introducing Mixtape" wherever you get your podcasts from. And if you enjoy the show please do rate and review us on iTunes - it'll help other people discover all the great new music we feature each week.

All tunes have been sourced from BBC Music's Introducing Uploader and start times below are for the podcast version of the show...

PARK HOTEL - Make It Happen [starts 00:11]
https://www.facebook.com/parkhotelband

FREYA BEER - Six Months [starts 04:23]
https://www.facebook.com/freyabeerband

RYD - You Only Had To Look Back [starts 06:58]
http://facebook.com/RYDmusic

WRIGHTY (feat STEFAN BROWN) - Letter To The Youth [starts 12:05]
http://www.iamwrighty.com

MAKE FRIENDS - Drop Naked [starts 14:39]
https://www.facebook.com/makefriends.official/

DILETTANTE - (Cry For Me) John [starts 19:23]
https://dilettantesongs.bandcamp.com

SPOTLIGHT KID - Shivers [starts 22:29]
https://spotlightkid.bandcamp.com

WIT - A Moment Served By Love [starts 26:25]
https://soundcloud.com/songsbywit

THE JAPANESE HOUSE - Maybe You're the Reason [starts 28:56]
http://thejapanesehouse.co.uk

HORSEFLIES - Fist [starts 33:04]
http://www.facebook.com/horsefliesband

CAT RYAN - Mannerism [starts 35:40]
https://www.facebook.com/catryan17/

THE ANDROID ANGEL - Any Land Or Any Sea [starts 38:44]
http://theandroidangel.bandcamp.com

NARDEYDEY – Speedial [starts 42:00]
http://www.instagram.com/nardeydey

JOHNNY GREYSTOKE - Maid Of Tarzan (Nu Shotgate Soul Mix) [starts 46:57]
https://mousekeymusic.com/

BERRY BROWN - Starve A Fever [starts 50:29]
https://soundcloud.com/user-604986661

FAODAIL - Northbound [starts 55:01]
https://soundcloud.com/faodailmusic

PS for artists...

(1) WARNING: Artists getting airplay from BBC Introducing often receive flattering emails from pluggers (with impressive-looking list of former clients) offering their paid services. Typically the email will say something like:

"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"

Be warned: this does NOT make you unique or special. Many artists receive similar emails every week. What it means is that this person wants you to pay them money in the hope of getting more national airplay for your music. 

In any case buying promotion services from a stranger - just because they happened to send you an email - is not a wise use of money, especially at the start of your career. In our experience, emerging artists can achieve very much better results themselves than by hiring a plugger - simply by contacting radio shows and DJs direct via social media.

For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).

If you're still determined to engage a PR firm, there are over a hundred to choose from. Every one of them has an impressive-looking client lists. But just because somebody once did promotion for a famous label or artist doesn't mean they did a good job. So before parting with money, always do a thorough search on musician forums first to see if other artists have had dealings with the company in question.

And always ask for a list of national radio airplay they've achieved in the last 6 months in writing. Any reputable plugger will be eager to boast of the programmes, dates and artists concerned - which you can then verify on the BBC website. And keep a record of all correspondence in case of a dispute later.

But to be honest radio is actually less important right now than building a loyal audience for your music. A few extra radio plays here and there honestly won't make a huge difference at this point in your career. Putting in the hours playing live, regularly posting on YouTube and of course writing more killer tunes.

The time to seek professional PR services is when your live audiences are consistently in the hundreds, and your online likes  regularly in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up. The best pluggers and PRs charge a lot of money because they're good at their job. But again it doesn't follow somebody will be good at their job just because they charge a lot of money. Check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.

And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds. 

(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, it would be great if you could wait about 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via Fresh On The Net any Monday to Thursday - where a dozen of us listen to every single track in the inbox each week. But don't forget to also upload that same tune to BBC Introducing at the same time, so that it's eligible for airplay...

Tom Robinson

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