BBC Music Introducing Mixtape: 7 January 2019
BBC 6 Music presenter
ANOTHER SKY, SHAY D, VSDN, OH PAPA, MABEL ROGERS, TRANQUA LITE, CAITLYN SCARLETT, SELF HELP, MOON PANDA, AKA GEORGE, DIVING STATION, THE HORSE HEADS, FIX ME MARGO, KNEW MODULAR, KID KAPICHI, PHIL COOPER and LOVEPOINT
How to Listen...
This is the episode broadcast at 2am on Monday 7th January 2019. You can listen again for 30 days (until Wed 6th February 2019) on BBC Sounds via this link.
Alternatively to receive the show automatically every week as a podcast, subscribe to "BBC Music Introducing Mixtape" wherever you get your podcasts from. And if you enjoy the show please do rate and review us on iTunes - it'll help other people discover all the great new music we feature each week.
All tunes have been sourced from BBC Music's Introducing Uploader and start times below are for the podcast version of the show...
ANOTHER SKY - Chillers [starts 00’11]
SHAY D - Suffragettes [starts 03:22]
VSDN - Why Slow Down [starts 06:06]
OH PAPA - Clockwatching [starts 10:17]
MABEL ROGERS - Gone [starts 12:55]
TRANQUA LITE - Retrogression [starts 15:42]
CAITLYN SCARLETT - Nightmares [starts 19:16]
SELF HELP - Get On With It [starts 22:48]
MOON PANDA - Rabbit [starts 25:57]
AKA GEORGE - Blazing [starts 30:26]
DIVING STATION – You’re Not Listening [starts 33:33]
THE HORSE HEADS - Be What I Wanna Be [starts 38:21]
FIX ME MARGO - Sorry [starts 40:39]
KNEW MODULAR - Fat Tony [starts 44:39]
KID KAPICHI - 2019 [starts 47:40]
PHIL COOPER - Shake It Up [starts 51:37]
LOVEPOINT - Hopscotch [starts 55:01]
PS for artists...
(1) IMPORTANT: After being featured by BBC Introducing you may receive emails from PR companies with impressive client lists. These emails will say they like your music and want to help you get further radio airplay. Please be aware this does NOT make you unique or special - it simply means they want your money. Large numbers of artists we play receive these emails from companies seeking new customers for their paid services.
Hiring a professional radio promotion team - just because they happen to send you an email - isn't necessarily the best use of your money at this point in your career. In our experience emerging artists often achieve the same results as a plugger - sometimes very much better - by simply contacting radio shows and DJs themselves via social media. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk)
If you do decide to pay a PR firm to do this work for you, there are over a hundred to choose from in the UK. Most of them have impressive-looking client lists - but just because somebody once did promotion on a record by a famous artist doesn't mean they did a great job. Before paying for promotional services of any kind, ALWAYS get an independent endorsement from a couple of their clients before parting with your hard-earned cash. You can find the management, record company or booking agent for most artists using Google.
It's true that further down the line - as your career gathers momentum - you may want to invest serious money in a professional PR campaign. The most effective pluggers charge a lot of money because they're good - these things can't be done on the cheap. But once again - be careful! All effective pluggers charge a lot of money, but not all pluggers who charge a lot of money are effective.
So if you do plan to invest several thousand quid on radio promotion at some point in the future, here's my advice. Do some research and find out which indie labels regularly get their artists played on your favourite radio stations. Then make friendly contact with that record company to find out which PR company they use and recommend.
And if you do engage a PR company in the future, please don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds.
(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, it would be great if you could wait about 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via Fresh On The Net any Monday to Thursday - where a dozen of us listen to every single track in the inbox each week. But don't forget to also upload that same tune to BBC Introducing at the same time, so that it's eligible for airplay...