BBC Music Introducing Mixtape: 21 January 2019

BBC 6 Music presenter

Hello, it's Tom Robinson here with this week's BBC Music's Introducing Mixtape - the new music podcast and radio show broadcast every Monday from 2-3am on BBC Radio 6 Music. In this episode you can hear:

LEWSBERG, TALITHA RISE, SEAN TAYLOR, CAOILFHIONN ROSE, THE DISCIPLES, APPLE OF MY EYE, CINNABAR, VINCENT BURKE, CAZIMI, YOJI, JOHN LEWIS & HIS R&R TRIO, SAN SCOUT, GU-RU, MADI, CALM and SUNDER

How to Listen...
This is the episode broadcast at 2am on Monday 21st January 2019. You can listen again for 30 days (until Wed 13th February 2019) on BBC Sounds via this link.  

Podcast
Alternatively to receive the show automatically every week as a podcast, subscribe to "BBC Music Introducing Mixtape" wherever you get your podcasts from. And if you enjoy the show please do rate and review us on iTunes - it'll help other people discover all the great new music we feature each week.

All tunes have been sourced from BBC Music's Introducing Uploader and start times below are for the podcast version of the show...

LEWSBERG - Terrible [starts 00:11]
https://lewsberg.bandcamp.com

TALITHA RISE - Incantation [starts 04:12]
http://www.talitharise.com

SEAN TAYLOR - This Is England [starts 09:44]
http://www.seantaylorsongs.com

CAOILFHIONN ROSE - Unravelled [starts 13:54]
http://www.soundcloud.com/caoilfhionnrose

THE DISCIPLES - Flood [starts 15:55]
https://thedisciplesuk.bandcamp.com

APPLE OF MY EYE - Xandor [starts 20:43]
http://applesinlondon.com

CINNABAR - Woodwose [starts 23:31]
https://www.facebook.com/cinnabartheband

VINCENT BURKE - He Paid To Have Himself Murdered [starts 27:21]
https://vincentburke.bandcamp.com

CAZIMI - Ghost In The Machine [starts 29:21]
http://cazimi.co.uk

YOJI - Twinkle Star [starts 32:33]
https://www.facebook.com/yojimusic

JOHN LEWIS & HIS R&R TRIO - Definitely Ain't Got The Money [starts 35:22]
https://www.facebook.com/The-Real-John-Lewis-269832103066318/

SAN SCOUT - Soap [starts 38:14]
https://soundcloud.com/sanscoutmusic

GU-RU - Kingdom Within [starts 41:34]
http://gu-ru.bandcamp.com

MADI - Dirty (Word) [starts 46:42]
https://www.facebook.com/madibanduk

CALM - What You Saying [starts 50:33]
https://www.facebook.com/calmtheband

SUNDER - Can’t Hold On [starts 55:25]
https://soundcloud.com/onlysunder

PS for artists...

(1) WARNING: Artists featured on BBC Introducing shows often receive unsolicitoed emails from pluggers and PR companies trying to sell you their paid services. Typically these emails will say something like "I'm a national radio plugger, with X years experience... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet? Please be aware this does NOT make you unique or special - everyone else has received the same random email. All it means is that this person wants you to pay them money out of a desire desire to get further airplay on national radio. 

But hiring radio promotion services from a stranger - just because they happen to send you an email - probably isn't the best use of your money in our experience. In fact emerging artists usually achieve the same results as a plugger (often very much better results) by simply contacting radio shows and DJs themselves via social media. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk)

If you do decide to pay a PR firm to do this work for you, there are over a hundred to choose from in the UK. Most of them have impressive-looking client lists - but just because somebody once did promotion on a record by a famous artist doesn't mean they did a great job. Before paying for promotional services of any kind, ALWAYS get an independent endorsement from a couple of their clients before parting with your hard-earned cash. You can find the management, record company or booking agent for most artists using Google.

It's true that further down the line - as your career gathers momentum - you may want to invest serious money in a professional PR campaign. The most effective pluggers charge a lot of money because they're good - these things can't be done on the cheap. But once again - be careful! All effective pluggers charge a lot of money, but not all pluggers who charge a lot of money are effective.

So if you do plan to invest several thousand quid on radio promotion at some point in the future, here's my advice. Do some research and find out which indie labels regularly get their artists played on your favourite radio stations. Then make friendly contact with that record company to find out which PR company they use and recommend.

And if you do engage a PR company in the future, please don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds. 

(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, it would be great if you could wait about 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via Fresh On The Net any Monday to Thursday - where a dozen of us listen to every single track in the inbox each week. But don't forget to also upload that same tune to BBC Introducing at the same time, so that it's eligible for airplay...

Tom Robinson

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