Tip of the Week: YAAKS - HRHRHYTHM
They were pretty elusive back then, holding back any useful information about who they were, shrouding their lives in secrecy and transforming themselves into mythical creatures of the musical underworld.
Many months later, a young man from BBC Introducing came along to try and de-mystify the musical beasts and open them up to the world. It was a tormentous task. After some solid investigative journalism and hours of qualitative research, he managed to obtain this revealing photograph of the band.
But he wanted more.
He delved deeper and deeper into their mysterious world, searching for clues, piecing together riddles, following their every move. He lived dangerously close to the band, risking everything in order to gain their trust, until eventually he got what he was looking for; a direct quote from the band:
"Am I a man and not a brother?" asked Jean-Jacques Rousseau.
Sometime later, five minds, collected in the form of a brotherhood, answered with an agreement to portray the thoughts of this man, the father of Noble Savagery.
Emerging in late 2010, from Eastbourne, a town whose fame is split between the elderly, suicide and sunshine. Yaaks produce music of a bright and balearic nature - their sound filled out with warm and dusty synths, doused in reverb and delay accompanied by polyrhythms and wailing harmonies, all the while maintaining pop sensibility.
And suddenly, everything made sense. YAAKS went on the Radio 1 playlist with their track HRHRHYTHM and everybody lived happily ever after.