Wednesday 12 December 2012, 09:50
Innovation at the BBC
Just as radio and TV did before it, the digital revolution has fundamentally changed how our audiences access news, information and programmes.
As one of the first major organisations in the UK to embrace the web the birth of the BBC's websites 15 years ago is an important milestone in that evolution.
Our first web pages were developed from 1994 onwards as chronologued by Brandon Butterworth , but it wasn't until December 1997 that bbc.co.uk was officially launched.
Since this first online gateway in to the BBC we have continued to innovate at the cutting edge of web design and development.
From the BBC News, Sport and Weather sites to the launch of BBC iPlayer on Christmas day in 2007, the vast majority of the BBC's content and programmes are now available for our audiences to access when they want, wherever they are, on four screens - the PC, mobile, tablet and internet connected TV.
We've seen major growth in our online audience over this time going from 3.9 million UK adults per week in September 2002 to 22.7 million UK adults per week a decade later in September 2012 with an ever increasing number accessing our services via non-PC devices.
Last week we surveyed a representative sample of 9,200 BBC website users and asked them to choose from the top moments over the past 15 years of BBC Online.
Of those surveyed 50% said their top moment was the launch of BBC iPlayer, 15% chose the launch of the BBC website in 1997, 8% said the BBC's first truly digital Olympics at the London 2012 Games this summer and 5% the launch of websites for children of all different ages - Cbeebies and CBBC.
In 15 short years our websites are now at the heart of BBC broadcasting and have fundamentally changed news gathering and distribution, programme research and production and how our audiences share, interact, engage and get immersed in BBC content.
The pace of change is rapid - looking back just five years smartphones were in their infancy, there were no apps, tablets or internet-connected TVs - and part of the role of the BBC is to innovate at scale and bring the audience with us as the internet and digital platforms develop.
Just as the Queen's coronation in 1953 brought TV to mainstream audiences, the London 2012 Olympic Games this summer brought digital to audiences across the UK and around the world and set a new benchmark for innovation.
This is now the starting point from which we'll build in 2013 and beyond. We're looking ahead at an extremely exciting future just as we mark a milestone in our past.
I'd love to hear your thoughts and memories from the past 15 years in the comments on this blog and hear about where you think we may go in the future.
More information on the 15th anniversary of the BBC's websites is available at the following links.
- History of the BBC.
- Interview with John Birt on the early days of online, and the decision to launch the BBC's websites.
- A gallery and timeline from BBC News Online with key moments from the history of the site.
- An overview of links and videos marking 15 years of the BBC's websites.
Ralph Rivera is the Director of BBC Future Media.
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