BBC Sports App on Larger Tablets

Friday 13 December 2013, 10:53

Ryan Thomas Hewitt Ryan Thomas Hewitt Business Analyst

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Hello, I’m Ryan Thomas Hewitt – Business Analyst for the BBC Sport apps.

Today we’re excited to announce that the BBC Sport apps now support larger tablets, including the iPad , Android tablets over 7” and Kindle Fire 8.9" devices.

tablet-apps-promo-728_update_091013.jpg BBC Sport app on larger tablets

When we first launched the apps almost one year ago, we focused on developing an experience for smartphones (iOS and Android) that could also be used on smaller tablets (Android and Kindle Fire 7” devices).These devices are typically used on-the-go, which was where the greatest audience need for a BBC Sport app lay.

For example, at the time of launch, mobile accounted for a third of BBC Sport’s total traffic, rising to over 40% at weekends and peaked at 45% on Saturday afternoons, as users accessed live scores and results while out and about.

For larger Android tablets and iPads, the recommendation was to access content via the BBC Sport website as it looks great on larger screens.

phone-apps-promo-728.jpg BBC Sport app on mobiles

Since then, the market for tablet devices has grown significantly and the number of people accessing BBC Sport content via tablets has increased – now making up 16% of total BBC Sport traffic, up from 10% a year ago.

It also became clear from user feedback (via email , app reviews, Twitter etc) that people wanted the same ‘native’ functionality they enjoyed in the smartphone app, on their larger tablets.

As a result, we’ve decided to optimise and scale up the BBC Sport app for this growing number of tablet users. This allows them to benefit from the native Quick Links customisation and a range of other features we’ve added over the last few months, including:

- The ability to add your favourite football teams & sports to the Quick Links section

- Native playback of BBC Radio 5 live and 5 live sports extra

- iOS 7 and Android KitKat support

And with a packed calendar of live sport ahead of us in 2014, we have plans to introduce even more native features. As ever, I'm keen to get your feedback on the app and hear what features you would like to see on mobile and tablets in future so please leave a comment.

Ryan Thomas Hewitt is a Business Analyst in News and Knowledge, BBC Future Media

Related links

BBC Sport – iPhone/iPad app

BBC Sport – Android app

BBC Sport – Kindle Fire app

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Comments

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  • rate this
    +1

    Comment number 1.

    Are there any plans for a Windows Store app?

  • rate this
    +1

    Comment number 2.

    Was about to ask the same question. Bearing in mind, Windows 8 is made for tablets, this would be an ideal time for the BBC to be ahead of the game for once!

  • rate this
    +1

    Comment number 3.

    Hi Please Please create an app for the Microsoft surface.

  • rate this
    -2

    Comment number 4.

    Thanks for your comments David Low, andie99uk and Arpsy.

    Similar questions popped up around Windows development when I last wrote about the Sport app on the Internet Blog - available here http://www.bbc.co.uk/blogs/internet/posts/BBC-Sport-Kindle-app-and-updates-to-the-iPhone-and-Android-apps - and the main points are still relevant:

    As a publicly funded organisation we need to factor in how large an audience we can actually reach by developing the Sport app for a new platform based on the traffic we receive, among other considerations. This doesn’t necessarily track the overall marketshare of certain platforms. However, we do continue to monitor patterns of handset and OS popularity and shape the roadmap for our app accordingly.

  • rate this
    +1

    Comment number 5.

    iPad app.

    Currently cannot expand video to fill full screen, if this is intentional, it's sad. If not can it be fixed.
    (Moyes presser for example)
    The expand video 'button' does nothing.

  • rate this
    0

    Comment number 6.

    An app for Windows devices including Windows phone please!?

  • rate this
    +2

    Comment number 7.

    Ryan,

    David Low, andie99uk and Arpsy asked about a Windows 8.1/RT app, not a phone version. So your cut/paste from your response to a Windows Phone 8 question doesn't seem to cut it.

    Are you saying that the traffic that BBC Sport receives from PC's and tablets running Window's 8.1/RT is not significant enough for an app to be developed for it? It would be great if you could share those figures (or would i have to make a FOI request?).

    How does the BBC Sport website deal with the "Do Not Track" (DNT's) requests made when people visit the site using the PC and Mobile versions of Internet Explorer 10/11? Given that the default option for DNT's is set to on, does this make a difference to the browser/OS statistics being recorded by the BBC?

    It has been widely reported that Windows RT and Windows Phone 8 will be merging in the future and i can't see Microsoft creating another debacle like the transition from Windows Phone 7 to 8. So developing one app now for the Metro/Modern enviroment will cover PC's running Windows 8.1 and mobile devices.

    Regards,
    Jonathan

  • rate this
    0

    Comment number 8.

    Nice to have this on the iPad.
    Would be nice to remove the whole ipad screen summary at the top of the live blogs, and today on the Saturday football live today, don't want to see that all the time, just want to see the live updates.
    Notice there is a link to a beta live blog, big black summary page at top. That looks horrible.
    Once again remove or have option to have the summary at top removable.
    There is no live data on the beta, whatever that is, just says coming soon.
    Must admit I prefer the current live blog page, it is laid out nicer.
    Do not like a manual refresh, can that not be made automatic.
    The quick links all work fine and filter the content well.
    As a poster above, the video is not able to go full screen despite a full screen icon present in the right bottom corner.

  • rate this
    0

    Comment number 9.

    .... I also note that there's no volume control on the player either. I suspect that this app might have been released to market a little early. The lack of a live refresh is a little silly also, surely that's the point of pushing content to tablet devices.

  • rate this
    0

    Comment number 10.

    Great. Now if you could only get the BBC Sport App to work on my Samsung UE32ES5500 Smart TV then we might be getting somewhere. Samsung say there is an intermittent problem where it occasionally doesn't work - actually it might work maybe once out of a hundred attempts and you would never want to have to rely on it for an event you were looking forward to. Ridiculous when iPlayer and the BBC News App work every time.

  • Comment number 11.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • rate this
    0

    Comment number 12.

    I would also like to raise a shout for a Windows Phone app. The BBC charter commits it to "Helping to deliver to the public the benefit of emerging communications technologies and services." I think WP fits the bill as an "emerging communications technology."
    The BBC also commits over £5,000,000 per year to about 0.3% of the radio market place through the Asian Network, I would like to know how that tallies with the oft repeated "...as a publicly funded blah blah blah." Developing a News, Sport and Radio iplayer, as well as updating the iplayer app, would cost a fraction of that and reach a lot more people!

 

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