College of Production Round Up: Earth Unplugged
Assistant Content Producer
The BBC College of Production (CoP) website is a free online learning resource for the radio, television and online production communities offering videos, podcasts and articles from broadcasting innovators and experts.
This week, one assistant producer’s journey from traditional TV to YouTube, how a West London community station is reaching its audiences through new digital platforms, and how to choose and use the perfect image online in the return of our Twitter Q&As. Plus some thoughts on innovative online audio from this year’s Next Radio ideas conference.
A Pereguine falcoln chasing a world champion mountain biker, slow motion filming of Shaolin warriors and what would happen if a whale swallowed you - these are just a few of the videos featured on Earth Unplugged, the BBC’s first original content YouTube channel. It’s the home of assistant producer Nicola Brown and it’s quite a different production culture from traditional television. Teams are smaller, roles wider but the digital platform allows an unparalleled degree of creativity and collaboration.
In her article she talks not only about the creative and production process but also the effort needed to successfully launch a YouTube video. “My biggest surprise has been how much strategy and planning goes into making videos work well on the YouTube platform. And just how much impact social media can have on getting your content out there and viewed.”
Nicola Brown on location for Earth Unplugged
From reacting to listeners through Twitter, Instagram and Facebook, to writing blogs and online articles, recording and editing audio and creating video for YouTube – radio is no longer just about live broadcasting and at community station Bang Radio their small but dedicated volunteer content team are doing it all.
In the first of a series of films coming up on the BBC College of Production site, exploring how community radio is innovating with new forms of programme making, content team intern Drusilla Lartey talks about the skills you need to reach out to audiences in the local community. “Good writing. Good social skills. Good communication" - skills that are invaluable for wherever you work in the multiplatform world of radio.
The subject of how online connectivity is changing the way radio is broadcast is a common theme in our podcast from the recent Next Radio conference with presenters, producers and digital content creators all talking about innovative radio in a digital world. Subjects include broadcasting from anywhere in the world via a smartphone app and creating the online musical extravangza that was this year's BBC coverage from Glastonbury.
It is said that picture can speak 1000 words and the importance of the image has never been so pronounced than in the highly competitive online world. A carefully chosen and well edited picture is key to drawing in your audience online, especially when they may be stumbling across you on a smartphone or tablet.
This is the subject of our Twitter Q&A, how to choose and use images online, with experienced creative producer and picture editor Sam Adam on Tuesday 1 October 1-2pm. If you have any questions you’d like us to answer in the session don’t hesitate to tweet @BBCCoP using the hastag #CoPWorkshop. And as always, we’ll Storify the conversation so that you can go back to it at a later date.
Ben Toone is an Assistant Content Producer at the BBC College of Production website