I’m Ben Toone, assistant content producer at the BBC College of Production (CoP) website.

Our site is a free online learning resource for the radio, television and online production community offering videos, podcasts and articles from broadcasting innovators and experts.

Laura Mvula, Chvurches, Haim – sound familiar? If not, you’ve probably heard of Dizzee Rascal, Jessie J, Adele and 50 Cent. All have featured in the BBC’s Sound of Poll, an annual multi-platform project bringing the next big thing in music to those in the know in the music industry.

BBC Sound of 2013


The producer of this year’s Sound of 2013 Kate Holder took us through how she pushed the project further onto as many platforms and channels as she could, from the website itself and BBC Red Button to BBC News radio, TV and online and almost every BBC radio network from Radio 1 through to Radio 4’s Woman’s Hour. The bar is certainly set high for next year!

I’m being very careful what I write here because our next #CoPWorkshop, a live Twitter Q&A, is on writing online next Tuesday (1-2pm).

TV and radio producers and researchers are increasingly finding themselves having to write copy for online audiences, which certainly is a different kettle of fish to writing for television or radio. Whether it’s writing for a programme website, a Tweet or Facebook post or even a blog post (like this!), getting noticed and putting the right message across is more important than ever.

So I’ll be taking note of Mike Kibblewhite’s tips. Mike is currently a producer for the BBC Academy’s Fusion project and has to write engaging copy every day, but he’s also an experienced online producer for BBC Lab UK, BBC History and the BBC Food websites. Like all of our #CoPWorkshops, he’ll be personally answering questions directly on Twitter during the course of the hour as well as giving his tips and useful links.

So if you have any questions, from setting the right tone to structuring your copy, do join us by tweeting @BBCCoP #CoPWorkshop. As ever, we’ll Storify the workshop and keep a record on our website.

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