BBC Online Briefing June 2014: the Future of TV
Head of Audiences
BBC Marketing & Audiences is in a unique position to be able to research and understand media behaviours and influences and it's great that we've had the opportunity to share our insight with digital suppliers and partners at the recent Online Briefing.
My presentation shows that despite the range of competing delivery methods linear TV remains remarkably resilient, with the majority of viewers still finding content via the EPG, and many watching the same live programmes every week. In this video I discuss various scenarios for the future of TV based on our research.
Carmen Aitken, Head of Audiences, BBC Future Media discussing the Future of Television
Carmen Aitken, Head of Audiences, BBC Future Media