Woods return a big boost
So, six words ended eight months of waiting: "I'm now ready to play again," said the world's best golfer, to turn TBA into Tiger Back Again.
It had been rumoured in recent weeks that the WGC Matchplay at Dove Mountain in Arizona would be the likely event to mark Tiger Woods' long awaited return to competitive golf.
Sponsorship links and the comfort of returning without the pressure of a scorecard in the back pocket were put forward as potential reasons to support the speculation.
And they are probably contributory factors, but I feel the overwhelming reason is nothing more than good timing.
The safe arrival of his second child, Charlie, on 8 February followed a successful recuperation from the anterior cruciate surgery carried out on 26 June last year.
Woods has been hitting balls since the New Year and every fellow pro who has seen him in action on the Isleworth range in Florida has been impressed by his ball striking and apparent fitness.
So the decision came down to the point at which Woods felt he was ready to not only compete, but to win. And the answer is now.
The 33-year-old never enters an event to make up the numbers. Woods will feel ready for the rigours of five rounds in four days from next Wednesday and a 36-hole final on Sunday in the Arizona desert.
Remember he is the defending champion after winning the WGC World Matchplay for the third time last year. I would expect him to play this event, then the WGC CA Championship at Doral (12-15 March) and then the Arnold Palmer Invitational at Bay Hill (26-29 March).
That would add up to the perfect build-up to the Masters (9-12 April), particularly as Woods is a serial winner at both Doral and Bay Hill.
And his return is a timely boost to the credit crunched game. Golf didn't wilt in his absence, indeed it defied many expectations (mine included) in thriving in many respects.
Padraig Harrington's majors (the Open and US PGA) were thrilling, Sergio Garcia, Camilo Villegas, Anthony Kim and Rory McIlroy all made great strides and Vijay Singh continued to justify his elevated status in the game.
Would they have enjoyed the profile they earned had Woods been around? We'll never know, but what is sure is that it is these players who are most likely to provide his main opposition now he is back.
And they will want to test themselves against the best competitor in the game.
For the likes of Phil Mickelson and Ernie Els there was a golden opportunity to capitalise on the absence of the man who so often has been their nemesis and they failed to take advantage.
How will they react now that Woods is back? More to the point, how will the newer guys at the top of the game fare against the man who has remained at the head of the rankings throughout his eight-month absence?
These are fascinating plot lines that are pure gold for professional golf. We've glimpsed a world without Woods and it's been OK, but now the time is right for him to return and the timing for golf could not be better either.
For PGA Tour Commissioner Tim Finchem and his bank and motor-sponsored outfit, the news has been unrelentingly bad in recent months - most recently Sir Allen Stanford's troubles adding to the woes because his bank backs the Memphis tournament.
Finchem has been insisting the show goes on all over America and it does for the moment - but how long can that continue unscathed given the economic outlook?
Woods makes it easier for the PGA Tour for which crucial TV viewing figures dived in his absence.
That certainly won't be the case for the action in Arizona, as long as he survives in his comeback event.
General sports fans will rejoin the golf diehards with an attitude of relocate the remote, tune in and pass the popcorn. "Hey honey - golf's worth watching again!"